BFC Super Experience Center Príomhfheidhm: Dearadh Taobh Istigh Seomra Taispeántais by Gustaf Kan is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.
AirgeadTaobh a-staigh· 2021
BFC Super Experience Center Príomhfheidhm: Dearadh Taobh Istigh Seomra Taispeántais
by Gustaf Kan
Client: Forte Group Wuhan Company
Duais Airgid A' Design Award Winner in Taobh a-staigh Category
Verified Award Winner
Verify Award Status for #117134The Design
About BFC Super Experience Center Príomhfheidhm: Dearadh Taobh Istigh Seomra Taispeántais
Is éard atá in Ionad Sár-Eispéiris BFC ná seomra taispeántais díolacháin agus taobh istigh miondíola in Wuhan na Síne. Clúdaíonn an spás 4,380 méadar cearnach thar trí urlár. Tá amharclann atriam le toirteanna oscailte agus gailearaithe ceangailte mar chroílár an leagain amach. Tógtar dromchlaí trí fhilleadh agus ilroinnt, ag baint úsáide as gloine, scátháin, plátaí miotail le bailchríoch scáthánach, mogalra miotail agus scáileáin LED. Treoraíonn na meáin dhigiteacha, na suiteálacha idirghníomhacha agus an soilsiú cuairteoirí feadh an chonair chúrsaíochta. Cuireann an taobh istigh ábhar stíl mhaireachtála i láthair ar dtús agus díolacháin eastáit réadaigh sa dara háit.
The Recognition
About the Duais Airgid A' Design Award
Tha BFC Super Experience Center Príomhfheidhm: Dearadh Taobh Istigh Seomra Taispeántais air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi BFC Super Experience Center Príomhfheidhm: Dearadh Taobh Istigh Seomra Taispeántais na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha BFC Super Experience Center Príomhfheidhm: Dearadh Taobh Istigh Seomra Taispeántais na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is created to be an innovative & immersive space for our client reflecting their corporate vision of "Exploring Forte: a way of seeing the world". It's a real estate sale house and a revolutionary retail space emphasizing visitor experience and immersion through curation, content-oriented design and digital media. The contents relate to dream lifestyle, bringing versatility and diversity to the space and turning it into a lifestyle vending machine - lifestyle first, real estate sale next.
- Dimensions & Packaging
- Area: 4,380 m2
Floors: 3 - Tags
- Sale house, super experience and connectivity center, immersive space, retail space, commercial space, digital technology, atrium style, interactive, LED, metal mesh, modern,
- Production Technology
- Surface and multi-folding design techniques.
Surfaces are constructed by means of folding, fragmentation, multiple angles, real LED screens and numerous materials (glass, mirrors, mirror finish metal plates, and 50% transparency mirrors).
Glass(mirror): transparent, present vs. absent; literal vs. physical.
Metal mesh / boundary for different spaces as well as the semi-penetration partition by their 50% penetration rate.
Metal mesh + glass(mirror)
Metal plates
LED Screen - Design Challenge
- Professional deepening, effective management, communication and coordination, mock-up control.
In the process of project management, we insisted on implementing 1:1 mock-up between the designer and the supervising construction party.
Various material professional support manufacturers spread all over China, such as a dense and solid network, working together with OFA to create a high-end quality technical benchmark. - Research
- We have kept Paying attention to the business behavior in modern life and always use the "5 C" perspectives as a starting point for planning.
The curatorial theme, based on the company's tremendous global resources, aims to create greater economic values for the business ventures of Wuhan BFC (financial center) by presenting their corporate visions: to provide their customers with products and services that build a life of good health, happiness and wealth. A variety of digital technologies are employed to create this magical, theatrical space that offers fully immersive experience. They include well-planned circulation supported by dynamic LED images, interactive digital media, a multimedia IP experience hall, and dynamic, artistic lighting installations.
Having the point of view like a magazine, changing like a gallery, and selling like a store sum up the ideas and philosophy behind this new retail space. - Inspiration
- In today's digital urban life, large amounts of information are obtained through digital technology. Therefore, we focus on this characteristic and create a brand new look - and atrium-style theater space characterized by its majestic open spaces and connectivity galleries. Digital technologies are employed to create this magical, theatrical space that offers fully immersive experience.
- Project Duration
- This project started in April 2018 in Wuhan city, China and open in August 2020.
- Operation Flow
- emphasizes visitor experience and immersion through curating techniques, content-oriented design, and digital technology. The contents relate directly to dream lifestyles, bringing versatility andThis project is a super experience and connectivity center offering extraordinary visitor experience while doubling as a retail space by appealing to dream lifestyles and a revolutionary retail space that emphasizes visitor experience and immersion through curating techniques, content-oriented design, and digital technology. The contents relate directly to dream lifestyles, bringing versatility and diversity to the space and turning it into, figuratively speaking, a lifestyle vending machine.
- Team Members
- Chief designer:Gustaf Kan
Designer:Jimmy Yung
Designer:Walter Chang
Designer:Jun Wang
Lighting consultant:Sherry Yang
Project manager:Henry Hang - Image Credits
- Photographer Boris Shiu
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