Himalaya Sheet Mask Pacáistíocht Masc Bileog by Elephant Design and Himalaya Wellness

Himalaya Sheet Mask Pacáistíocht Masc Bileog by Elephant Design and Himalaya Wellness is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2021

Himalaya Sheet Mask Pacáistíocht Masc Bileog

by Elephant Design and Himalaya Wellness

Client: Himalaya Wellness

Duais Airgid A' Design Award Winner in Pacadh Category

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Verified Award Winner

Verify Award Status for #117150

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Colors

The Design

About Himalaya Sheet Mask Pacáistíocht Masc Bileog

Is éard atá i Masc Bileog Himalaya ná dearadh pacáistíochta le haghaidh masc bileog aghaidhe sa chatagóir cúraim phearsanta. Clúdaíonn an córas cúig leagan agus úsáideann sé palette dathanna geala, cló spraíúil agus nóta lárnach chuig an duine féin. Cuireann léaráidí comhábhair nádúrtha an táirge i láthair i stíl bhog. Priontáiltear an sáicín i CMYK, i mbán agus i gceithre dhath speisialta Pantone. Críochnaítear an lógó agus an íomhá le vearnais snasta spota, agus tá an dromchla eile mata. Tá sé i gceist go mbeadh an dearadh tarraingteach do cheannaitheoirí óga i margaí domhanda.

The Recognition

About the Duais Airgid A' Design Award

Tha Himalaya Sheet Mask Pacáistíocht Masc Bileog air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Himalaya Sheet Mask Pacáistíocht Masc Bileog na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Himalaya Sheet Mask Pacáistíocht Masc Bileog na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
Dimensions & Packaging: The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm
Tags: face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
Production Technology: The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
Design Challenge: Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
Research: The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:

a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention.
Inspiration: Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
Project Duration: The project started in September 2019 and finished in December 2020, in Singapore & India.
Operation Flow: The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
Team Members: Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande

Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta
Image Credits: All designs and images are created by Elephant Design.