Platanam Pacadh · 2023
Guo Cui Wu Du ’ Ann Am Baijiu Sìneach
by Xiongbo Deng
- Duais Platanaim A' Design Award 2023 in Pacadh
- CLIENT: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.
- Estimated Number of Design Views: 7,463,222
- Verification code 509171027F · Verify this award
Colors
About Guo Cui Wu Du ’ Ann Am Baijiu Sìneach
Tha an toradh spiorad geal seo, leis an t-ainm Guocui Wudu, à Roinn Henan, Sìona. Tha an deoch air a dhèanamh à còig stuthan leigheis Sìneach traidiseanta a tha air am bogadh agus air an grùdadh. Air a’ mhargaidh, tha cuid de dhragan air am fàgail tron phròiseas grùdaidh ann am bathar farpaiseach cha mhòr no nas lugha. An coimeas ri sin, is e a’ phuing reic as motha den toradh seo, tro ioma-phròiseasan, gu bheil purrachd an deoch-làidir a’ tighinn faisg air staid neo-ghlanachd, a bheir faireachdainn tèarainteachd nas làidire do luchd-cleachdaidh. Mar sin, cho-dhùin luchd-dealbhaidh "glainead" mar phrìomh chuspair dealbhadh pacaid gus am feart as motha a nochdadh.
About the Duais Platanaim A' Design Award
Tha Guo Cui Wu Du ’ Ann Am Baijiu Sìneach air Duais Platanaim A' Design Award a bhuannachadh, aithneachadh ro-urramach a bheirear do dhealbhaidhean a tha dha-rìribh sònraichte, eireachdail agus iongantach. Tha buannaichean Platanaim nam mìorbhailean cruthachaidh, nam fianais air crìochan cruthachalachd inntleachdail, agus a nochdas proifeiseantachd agus sàr-ghèinidh gun choimeas an luchd-dealbhaidh. Thathar an dùil gum bi na dealbhaidhean seo nan obraichean as ainmeile a mhìnicheas bòidhchead ùine, a chuidicheas le sunnd a' chomainn agus a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Guo Cui Wu Du ’ Ann Am Baijiu Sìneach a' nochdadh ìre sàr-mhathais os-chaithreach agus gu cinnteach a' dèanamh an t-saoghail nas fheàrr leis na feartan buannachdail is luachmhor aige. Tha Guo Cui Wu Du ’ Ann Am Baijiu Sìneach na obair a bhuannaich Duais Platanaim A' Design Award a dhùisgeas miannan, a bhrosnaicheas, a thaitneas agus a thogas gàirdeachas mòr.
Press Kit
- Unique Properties
- This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates to a zero-impurity state, which gives consumers a stronger sense of security.
- Dimensions & Packaging
- Width：130mm x Depth:120mm x Height：300mm
- Tags
- Chinese Baijiu, Oriental Aesthetics, Packing design, Illustration
- Production Technology
- To give the feeling of cleanliness, a blue transparent glass bottle is designed as the container; and the label printed with the product name is separately displayed by being hanged on the bottle cap.
- Design Challenge
- The most difficult point is that designer hope to keep the simplicity and transparency of the bottle as much as possible. Finally, designer creatively put the product name and other information on the bottle cap.
- Research
- Designer find that Chinese Baijiu is criticized for its design, which is very rustic and backward. At the same time, traditional Chinese medicine also suffered the same treatment, so when designer
were asked to do packaging design for such a Baijiu with both factors, designer hoped to break people's inherent cognition of these two factors and let people enjoy a different Oriental beauty. - Inspiration
- Ancient oriental philosophy and aesthetics.And some Chinese martial arts novels have brought us inspiration.Designer will find that the final appearance confirms what designer said.
- Project Duration
- The project started in June 2018 in ShenZhen and finished in August 2020 in ShenZhen.
- Operation Flow
- First create a good concept, then draw the drawings, select the best scheme, and then design and make. After the design scheme is established, it is proofing. The proofing link has gone through three times, and finally runs in to produce high-quality products.
- Image Credits
- Illustrator:Xiongbo Deng
