Xijiu Matured Liquor Pacaideachd Deoch-làidir le Chengdu Times Fashion Art Design Co., Ltd

Tha Xijiu Matured Liquor Pacaideachd Deoch-làidir le Chengdu Times Fashion Art Design Co., Ltd na bhuannaiche air leth urramach anns an fharpais chliùitich 2025 Duais Platanaim A' Design Award ann an Roinn Farpais Dealbhadh Pacaidh.

PlatanamPacadh· 2025

Xijiu Matured Liquor Pacaideachd Deoch-làidir

le Chengdu Times Fashion Art Design Co., Ltd

Neach-ceannach: Guizhou Xijiu Co..ltd

Buannaiche Duais Platanaim A' Design Award ann an Roinn Pacadh

1,199,187

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #163642

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Xijiu Matured Liquor Pacaideachd Deoch-làidir

'S e dealbhadh pacaideachd airson sreath de dheoch-làidir Sìneach a th' ann an Xijiu Matured Liquor. Tha am botal a' cumail cruth clasaigeach an druma aig a' bhrannd agus a' toirt iomradh air cruth cruinn pìos a tha ga ghleidheadh ann an Taigh-tasgaidh an Lùchairt, cumadh a tha ceangailte ri coileantachd agus co-sheirm ann an cultar traidiseanta Shìona. Tha aithrisean aoise de 15 agus 30 bliadhna air an snaigheadh le lasair mar riobanan sruthach. Tha an ceap a' cleachdadh cruth sealbhach ceithir-thaobhach agus e a' fosgladh 's a' dùnadh gu rèidh. Air an taobh a-staigh, tha dealbh tùsail ann an stoidhle gearradh-fiodha a' sealltainn na tìre ri taobh Abhainn Chishui agus na grìtheidean grùdaidh. Tha am bogsa a-muigh furasta a ghiùlan agus a stòradh.

An Aithneachadh

Mu dheidhinn Duais Platanaim A' Design Award

Tha Xijiu Matured Liquor Pacaideachd Deoch-làidir air Duais Platanaim A' Design Award a bhuannachadh, aithneachadh ro-urramach a bheirear do dhealbhaidhean a tha dha-rìribh sònraichte, eireachdail agus iongantach. Tha buannaichean Platanaim nam mìorbhailean cruthachaidh, nam fianais air crìochan cruthachalachd inntleachdail, agus a nochdas proifeiseantachd agus sàr-ghèinidh gun choimeas an luchd-dealbhaidh. Thathar an dùil gum bi na dealbhaidhean seo nan obraichean as ainmeile a mhìnicheas bòidhchead ùine, a chuidicheas le sunnd a' chomainn agus a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Xijiu Matured Liquor Pacaideachd Deoch-làidir a' nochdadh ìre sàr-mhathais os-chaithreach agus gu cinnteach a' dèanamh an t-saoghail nas fheàrr leis na feartan buannachdail is luachmhor aige. Tha Xijiu Matured Liquor Pacaideachd Deoch-làidir na obair a bhuannaich Duais Platanaim A' Design Award a dhùisgeas miannan, a bhrosnaicheas, a thaitneas agus a thogas gàirdeachas mòr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The packaging for Xijiu Matured Liquor Series fuses cultural exploration and aesthetic innovation. It integrates the symbolic essence of the circle in traditional Chinese culture, reflecting the profound heritage of Xijiu and the high quality of the matured liquor. By combining classical aesthetics with modern tastes, the packaging brims with new life in the modern era while retaining the classic bottle shape of Xijiu. It stands as an artwork rich with cultural heritage and heartfelt emotions.
Tomhasan & Pacadh: 150mm*50mm*180mm
Tagaichean: Chinese Liquor Packaging, Bottle Shaped like a Drum, Collections in the Palace Museum, Original Illustration, Traditional Chinese Culture
Teicneòlas Cinneasachaidh: - The laser engraved age statements of 15 and 30 years resemble fluttering ribbons, paying homage to the refined tradition of literati enjoying liquor and composing poetry by a winding stream. Their fluid lines connect visual experiences with olfactory senses of rich liquor aroma.
- Inside, the original illustration in a woodcut style combines profound Chinese culture with the landscape along the Chishui River and premium ingredients, reflecting the sophistication and heritage of liquor brewing.
Dùbhlan Dealbhaidh: The challenge lies in reflecting the symbolism of the circle, and distilling key liquor age details into a design that emotionally resonates with consumers and conveys the uniqueness of the liquor. This design draws on the collections in the Palace Museum, adopts the classic bottle shape of Xijiu, highlights age statements, and features an illustration symbolizing inheritance from ancient times to the present. These elements reflect profound brewing heritage of Xijiu and its progressive spirit.
Rannsachadh: The design team delved into the symbolic meaning of the circle in traditional Chinese culture, and integrated this cultural element with the unique characteristics of Xijiu and its matured liquor. The result is an innovative packaging design that harmonizes classical aesthetics with modern tastes. This ingenious fusion injects a distinctive aesthetic appeal and cultural significance into the product, while also fostering stronger brand identification and loyalty among consumers.
Brosnachadh: The bottle shape is inspired by an esteemed piece from the Palace Museum, whose circular form symbolizes completeness and harmony. This cultural imagery is complemented by the motifs favored in traditional culture, such as mountains, rising sun, scrolls, and ribbons, all converging into a visual identity of Chinese culture. This approach presents the classic drum silhouette of Xijiu, which conveys the preciousness of the matured liquor and embodies the wishes for fulfillment in life and career.
Faid a' Phròiseict: This project started in Chengdu in March, 2024, and it was completed there in May, 2024.
Sruth Obrachaidh: User experience is a top priority. Inspired by a revered relic in the Palace Museum, the cap features a four sided, auspicious shape called Sihe Ruyi in Chinese. This symbolizes the perfect alignment of time, place, craftsmanship, and harmony among people. And the cap opens and closes smoothly for ease of use.
The outer box is designed for portability and easy storage. Its structure simplifies opening and ensure a secure closure, keeping the product intact during transportation and display.
Buill na Sgioba: Xiaohu Feng
Xian Huo
Lei Wang