Platanam Pacadh · 2021
Pepsi NFL Limited Edition Pacaideachd Chanaichean Deoch
- Duais Platanaim A' Design Award 2021 in Pacadh
- CLIENT: Pepsi
- Estimated Number of Design Views: 810,398
- Verification code B2A0E879D3 · Verify this award
Colors
About Pepsi NFL Limited Edition Pacaideachd Chanaichean Deoch
'S e sreath de chanaichean deoch a th' ann am Pepsi NFL Limited Edition a chaidh a chruthachadh airson a' mhargaidh ann am Meagsago. Tha ceithir canaichean a' toirt urram do cheithir sgiobaidhean ball-coise Ameireaganach: na Dallas Cowboys, na Pittsburgh Steelers, na Las Vegas Raiders agus na New England Patriots. Tha gach cana a' cleachdadh pailead dhathan an sgioba aige fhèin. Tha stoidhle dealbhachaidh beothail a' sealltainn chluicheadairean le tomhasan air an àibheiseachadh gus nàdar corporra an spòrs a chur an cèill. Tha na canaichean air an dèanamh de dh'alùmanum agus air an clò-bhualadh le clò-bhualadh offset àrd-mhìneachaidh. Bha an t-sreath ceangailte ri iomairt dhidseatach agus chaidh a reic ann am bùthan agus air-loidhne.
About the Duais Platanaim A' Design Award
Tha Pepsi NFL Limited Edition Pacaideachd Chanaichean Deoch air Duais Platanaim A' Design Award a bhuannachadh, aithneachadh ro-urramach a bheirear do dhealbhaidhean a tha dha-rìribh sònraichte, eireachdail agus iongantach. Tha buannaichean Platanaim nam mìorbhailean cruthachaidh, nam fianais air crìochan cruthachalachd inntleachdail, agus a nochdas proifeiseantachd agus sàr-ghèinidh gun choimeas an luchd-dealbhaidh. Thathar an dùil gum bi na dealbhaidhean seo nan obraichean as ainmeile a mhìnicheas bòidhchead ùine, a chuidicheas le sunnd a' chomainn agus a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Pepsi NFL Limited Edition Pacaideachd Chanaichean Deoch a' nochdadh ìre sàr-mhathais os-chaithreach agus gu cinnteach a' dèanamh an t-saoghail nas fheàrr leis na feartan buannachdail is luachmhor aige. Tha Pepsi NFL Limited Edition Pacaideachd Chanaichean Deoch na obair a bhuannaich Duais Platanaim A' Design Award a dhùisgeas miannan, a bhrosnaicheas, a thaitneas agus a thogas gàirdeachas mòr.
Press Kit
- Unique Properties
- To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
- Dimensions & Packaging
- 110 mm x 50 mm x 110 mm / 18.5 lbs
- Tags
- Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
- Production Technology
- High definition Offset printing on aluminum cans
- Design Challenge
- Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
- Research
- Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
- Inspiration
- Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
- Project Duration
- 3 Months (Nov 20- Feb 21) Mexico
- Operation Flow
- Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
- Patents
- Pepsico Design Center Latam
- Image Credits
- Pepsico Design Center Latam
