Timing Sauce Branagadh by Wai Ching Chan

Timing Sauce Branagadh by Wai Ching Chan is a highly esteemed winner of the very prestigious 2022 Duais Iarainn A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

IarannGrafaig· 2022

Timing Sauce Branagadh

by Wai Ching Chan

Client: Timing Sauce

Duais Iarainn A' Design Award Winner in Grafaig Category

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Verified Award Winner

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Colors

The Design

About Timing Sauce Branagadh

Is e Timing Sauce pròiseact branagaidh a chaidh a chruthachadh airson riochdaire sabhs. Tha an obair a' còmhdach ainm bràn ùr, suaicheantas, pacadh agus stuthan reic. Bha an t-seann ainm a' toirt iomradh air pasta, nach robh a' freagairt ris na toraidhean a bha air an reic, mar sin chaidh ainm ùr a thaghadh. Cleachdaidh an suaicheantas cumaidhean eas-chruthach a tha a' moladh sabhs agus aodann a' gàireachdainn. Stiùir rannsachadh dathan an dath-chairt, agus chaidh grunn cho-mheasgachaidhean dath a dhearbhadh gus aoibhneas agus càil a chur an cèill. Tha na leubailean air an clò-bhualadh air PVC lìomhach dìonach-uisge agus tha iad air an dèanamh ann an trì meudan airson botail 120, 150 agus 180 millilìtear.

The Recognition

About the Duais Iarainn A' Design Award

Tha Timing Sauce Branagadh air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Timing Sauce Branagadh na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Timing Sauce Branagadh airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.

The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique.
Dimensions & Packaging: Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm
Tags: Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
Production Technology: Label Material: PVC gloss label waterproof
Design Challenge: In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
Research: They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
Inspiration: In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
Project Duration: Hong Kong