Lays Heartwork Feachtas Sanasaíochta by PepsiCo Design and Innovation

Lays Heartwork Feachtas Sanasaíochta by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dealbhadh Sanasachd, Margaidheachd agus Conaltraidh Competition Category.

AirgeadSanasachd· 2021

Lays Heartwork Feachtas Sanasaíochta

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Duais Airgid A' Design Award Winner in Sanasachd Category

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Verified Award Winner

Verify Award Status for #118793

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lays Heartwork Feachtas Sanasaíochta

Is feachtas fógraíochta é Lays Heartwork a cruthaíodh don bhranda Lays le linn phaindéim Covid-19. Gabhann an feachtas buíochas leis na daoine a oibríonn ar chúl an stáitse laistigh de shlabhra luacha Lays, lena n-áirítear feirmeoirí, oibrithe monarchan, tiománaithe leoraithe, miondíoltóirí agus oibrithe seachadta. Cuirtear dathanna geala dóchasacha in éineacht le teachtaireachtaí díreacha buíochais ar fud dhearadh an phacáiste. Éiríonn gach paca ina ómós d'oibrithe pobail nach ngabhtar buíochas leo go pearsanta go minic. Is é an aidhm ná a thaispeáint nach obair chrua amháin í an obair laethúil sin, ach obair ón gcroí.

The Recognition

About the Duais Airgid A' Design Award

Tha Lays Heartwork Feachtas Sanasaíochta air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Lays Heartwork Feachtas Sanasaíochta na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Lays Heartwork Feachtas Sanasaíochta na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
Inspiration: To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
Team Members: PepsiCo Design & Innovation

Read the Press Release