Adrenaline Space Primary Function: Pacáistíocht Deoch Fuinnimh by PepsiCo Design and Innovation

Adrenaline Space Primary Function: Pacáistíocht Deoch Fuinnimh by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2021

Adrenaline Space Primary Function: Pacáistíocht Deoch Fuinnimh

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Duais Airgid A' Design Award Winner in Pacadh Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Adrenaline Space Primary Function: Pacáistíocht Deoch Fuinnimh

Is éard atá in Adrenaline Space ná dearadh pacáistíochta d'eagrán teoranta le haghaidh deoch fuinnimh a dhíoltar sa Rúis. Ceiliúrann an dearadh taiscéalaíocht spáis agus tacaíonn sé le seasamh na branda, a spreagann tomhaltóirí chun dul thar a dteorainneacha pearsanta. Cuirtear réaltra de réaltaí óir lonracha in aghaidh cúlra gorm domhain, ag cruthú cuiridh amhairc chun airde nua a bhaint amach. Cuireann an phacáistíocht in iúl freisin go bhfuil sú curtha leis agus cuireann sé béim ar na comhábhair agus ar bhuntáistí na caiféine, na vitimíní agus an táirín. Forbraíodh an coincheap mar fhreagra ar fhiosrúchán ó chliant miondíola.

The Recognition

About the Duais Airgid A' Design Award

Tha Adrenaline Space Primary Function: Pacáistíocht Deoch Fuinnimh air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Adrenaline Space Primary Function: Pacáistíocht Deoch Fuinnimh na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Adrenaline Space Primary Function: Pacáistíocht Deoch Fuinnimh na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Adrenaline Rush, an established powerful and bold energy drink brand available in Russia, created Adrenaline Space as limited edition offer and celebration of space exploration. In response to a retail client inquiry, Adrenaline Rush investigated the brand positioning of, Yes you can, in relation to the concept of space and exploring new galaxies, as well as challenging consumers to expand beyond their personal limits.
Tags: Packaging, Beverage
Inspiration: The Adrenaline Space packaging features a visually striking galaxy of gleaming gold stars set against a deep blue background, meant to remind and motivate the consumer to go beyond their comfort zone and reach new heights with their goals. The packaging also highlights the addition of juice as well as product ingredients and benefits of caffeine, vitamins, and taurine.
Team Members: PepsiCo Design & Innovation

Read the Press Release