Lays Signature Eòlas Branda Pop-Up by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Duais Òir A' Design Award in Dealbhadh Thachartasan agus Thachartasan Competition Category.
ÒrTachartas· 2021
Lays Signature Eòlas Branda Pop-Up
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Duais Òir A' Design Award Winner in Tachartas Category
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The Design
About Lays Signature Eòlas Branda Pop-Up
'S e eòlas branda pop-up a th' ann an Lays Signature a chaidh a chruthachadh timcheall air sliseagan buntàta. Tha an t-eòlas air a chur air dòigh aig làraich sealach taobh a-staigh bhùthan-reic sònraichte, far a bheil bàr sliseagan measgachaidh ag obair mar àrd-ùrlar beag. Bidh luchd-tadhail a' coimhead taisbeanadh beò anns a bheil blasan sònraichte gan dèanamh le làimh air am beulaibh. Tha an cruth taigh-cluiche agus ioma-mothachail ag ath-shamhlachadh mar a thèid sliseagan a fhrithealadh, a bhlasad agus a cho-roinneadh. 'S e an t-amas ruighinn air luchd-ceannach nas òige a tha a' cur luach air fìor eòlasan agus co-roinneadh sòisealta. Chaidh a' chiad tionndadh a thaisbeanadh aig an taigh-bhùtha Lane Crawford.
The Recognition
About the Duais Òir A' Design Award
Tha Lays Signature Eòlas Branda Pop-Up air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Lays Signature Eòlas Branda Pop-Up na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Lays Signature Eòlas Branda Pop-Up a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
- Inspiration
- Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
- Team Members
- PepsiCo Design & Innovation
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