Game Fuel Pacaideadh Dibhe by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Duais Òir A' Design Award in Dealbhadh Pacaidh Competition Category.
ÒrPacadh· 2021
Game Fuel Pacaideadh Dibhe
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Duais Òir A' Design Award Winner in Pacadh Category
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- Verified Award Winner
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The Design
About Game Fuel Pacaideadh Dibhe
'S e pacaideadh deoch-lùiths ann an deasachadh sònraichte a th' ann an Game Fuel, a chaidh a chruthachadh airson a' bhranda Adrenaline Rush anns an Ruis. Tha an dealbhadh a' comharrachadh cultar geamannan agus e-spòrs. Chaidh an suaicheantas follaiseach A air a' chana atharrachadh gu bhith na dhoras dathach a tha a' toirt cuireadh don neach-cleachdaidh a-steach do àrainneachd geama ùr agus a' cruthachadh faireachdainn de bhogadh mean air mhean. Tha an dealbhadh a' leudachadh bhon phacaideadh gu eòlasan branda nas fharsainge. B' e an rùn ainmichte an coimhearsnachd geamannan a ghluasad air falbh bho stereotypes agus lùths is misneachd a thoirt do chluicheadairean airson coileanadh làidir.
The Recognition
About the Duais Òir A' Design Award
Tha Game Fuel Pacaideadh Dibhe air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Game Fuel Pacaideadh Dibhe na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Game Fuel Pacaideadh Dibhe a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Adrenaline Rush, an established, powerful and bold energy drink brand available in Russia, created Adrenaline Game Fuel as a special edition offering to celebrate the gaming occasion and e-sports culture. With the design extending from packaging to brand experiences, the objective was to shift preconceived notions of the gaming community and release it from stereotypes, while also giving gamers energy and confidence for maximum performance.
- Tags
- Packaging, Beverage
- Inspiration
- Every aspect of the Adrenaline Game Fuel packaging was designed to enhance the gaming experience and feel aesthetically worthy of the serious gaming consumer. The visually prominent A logo on pack was transformed into a colorful portal that invites consumers into the gradual immersion of a new game environment.
- Team Members
- PepsiCo Design & Innovation
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