SuNeungDokHae Sreath Leabhraichean Foghlaim by Jaehun Kim

SuNeungDokHae Sreath Leabhraichean Foghlaim by Jaehun Kim is a highly esteemed winner of the very prestigious 2021 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

UmhaGrafaig· 2021

SuNeungDokHae Sreath Leabhraichean Foghlaim

by Jaehun Kim

Client: Visang

Duais Umha A' Design Award Winner in Grafaig Category

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Verified Award Winner

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Colors

The Design

About SuNeungDokHae Sreath Leabhraichean Foghlaim

Is e SuNeungDokHae sreath leabhraichean foghlaim agus dearbh-aithne branda airson sgrùdadh tuigse leughaidh. Tha an sreath a' toirt taic do dh'oileanaich a tha ag ullachadh airson an Deuchainn Comas Sgoilearachd Colaiste anns a' Chorea. Bidh na còmhdaichean a' cleachdadh motif uinneig, a' sealltainn dhealbhan a tha ceangailte ris na teacsaichean a thathar a' sgrùdadh anns gach caibideil. Bidh siostam dhathan a' dealachadh nan raointean sgrùdaidh airson ìrean bun-sgoile is meadhan-sgoile. A-staigh, bidh cruthan-duilleige grafaigeach-fiosrachaidh a' taisbeanadh susbaint an ionnsachaidh ann an cruth lèirsinneach. Tha gach leabhar a' tomhas 220 le 280 le 7 millimeatairean agus tha oisnean cruinn air airson sàbhailteachd.

The Recognition

About the Duais Umha A' Design Award

Tha SuNeungDokHae Sreath Leabhraichean Foghlaim air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi SuNeungDokHae Sreath Leabhraichean Foghlaim na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh SuNeungDokHae Sreath Leabhraichean Foghlaim a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SuNeungDokHae is a professionally crafted learning brand for improving reading comprehension on the CSAT by deeply analyzing the language section. This resource of brand identity stems from its trademark series of illustrations that directly reflect the target learning content. Through a deliberate color system, this series separates the fields of study between elementary and middle school students and utilizes its infographic design to both visually and cognitively elucidate learning content.
Dimensions & Packaging: After consideration of the physical characteristics of its teenage readers, SuNeungDokHae is sized with dimensions of 220mm * 280mm * 7mm for easy transportation, and the corners are rounded for safety. To create positive aesthetics, Visang used spot coloring printing and an iridescent finish both based on the overall brand color system.
Tags: Reading Comprehension, korean, CSAT, student
Production Technology: Visang designed the cover of the work to stimulate the learners imagination through illustrations that enable the students to infer the learning topics in advance. Additionally, the interior composition features an infographic design that allows for content to be understood visually and cognitively, instead of only being passively read. In this way, the SuNeungDokHae brand differentiates itself from its peers.
Design Challenge: The greatest challenge was designing exceptional academic material that empowers learners to enjoy self-directed study without fear. To that end, various design methods were employed so that students would be able to read the CSAT learning content without burden. The infographics help students grasp the learning goals at a glance, present familiar characters, and apply warm and gentle colors to the content so that students can pursue the learning process without any pressure.
Research: Visang prioritized vocabulary and reading comprehension as foundational study skills without which multi-disciplinary learning ability would be compromised. The SuNeungDokHae Project aims to aid students in efficiently learning high-level reading content. Visang utilizes infographics to explain challenging content so that students can better visualize their studies. This has resulted in the successful launch of the brand, allowing it to support self-directed learning of CSAT reading content.
Inspiration: Essential value of the brand is its dedication to the process of finding joy in learning. Visang visualizes this process through the motif of a window. The world seen through the window depicts the essential stories contained within each book. The material in each chapter is related to the background images viewed through the window. In this way, the lessons can be engagingly studied, and the image of a brand identity that embraces the joy of learning is consistently applied throughout the work.
Project Duration: The SuNeungDokHae Project was conducted in Seoul, South Korea. The brand for improving reading comprehension on the College Scholastic Ability Test by deeply analyzing the language section was developed from June to December 2020.
Operation Flow: SuNeungDokHae is a reading comprehension learning brand developed for self directed study. Through gorgeous illustrations and an infographic design that can stir the learner’s emotional connection to the literary works, the series aims to reduce the weight of advanced level learning and to promote the perseverance needed for self motivated study.
Team Members: Creative Director : Ryeoeun Jung
Designer : Sehee Lim
Designer : Jiin Yu
Designer : Sujung Jang
Designer : Young Hyun Kim
Designer : Youn Seok Choi
Designer : Ji Sun Park
Image Credits: VISANG