Save Calendar Feidhm: Léaráid Féilire by Mengjia Li

Save Calendar Feidhm: Léaráid Féilire by Mengjia Li is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

AirgeadGrafaig· 2021

Save Calendar Feidhm: Léaráid Féilire

by Mengjia Li

Client: Northeastern University

Duais Airgid A' Design Award Winner in Grafaig Category

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Colors

The Design

About Save Calendar Feidhm: Léaráid Féilire

Is éard atá i Save Calendar ná sraith léaráidí a cruthaíodh do fhéilire ar théama bia a chaomhnú. Léiríonn na léaráidí gort feirme trí cheithre shéasúr an earraigh, an tsamhraidh, an fhómhair agus an gheimhridh. Athraíonn na dathanna le gach séasúr, mar sin is furasta na ceithre thréimhse a aithint óna chéile. Tugann cumadóireacht shiméadrach i stíl Shíneach cuma nua-aimseartha do na híomhánna. Cuirtear eolas faoin mhí agus faoin séasúr ag barr gach bileog. Rinneadh na líníochtaí le bogearraí ríomhaire agus cuireadh i gcló iad ag 800 faoi 800 milliméadar. Léiríonn an tsraith saothar crua na bhfeirmeoirí agus cuireann sé i gcuimhne do dhaoine luach a chur ar bhia.

The Recognition

About the Duais Airgid A' Design Award

Tha Save Calendar Feidhm: Léaráid Féilire air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Save Calendar Feidhm: Léaráid Féilire na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Save Calendar Feidhm: Léaráid Féilire na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By showing the changes of the four seasons in the field, combining the field scenery with the calendar modeling, exploring the Chinese fashion and charm, thus creating illustration design works with modern design flavor and national characteristics.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 1800mm (W), 300dpi, cmyk.
Tags: Economy, field, seasons change, illustration design, Chinese style
Production Technology: Draw a series of illustrations and expressions by computer software. It is produced by high-level printing and manufacturing technology to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in accurately grasping the characteristics of the four seasons in the field, combining the scenery of the four seasons with the color change, and accurately distinguishing the four seasons by color, so as to shape the modern aesthetic feeling.
Research: Starting from the four seasons of the field, it is depicted by the expression technique of national tide style. Taking the changes of the fields in spring, summer, autumn and winter as the breakthrough point, the gifts of the fields to people are reflected through the pictures. The month and season information is added at the top of the screen to further highlight the theme of frugal calendar and remind people to cherish food.
Inspiration: It is the traditional virtue of the Chinese nation to practise economy and oppose waste. However, with the development of the era of consumer economy, waste phenomena emerge one after another. Starting from saving food, this set of works reflects the hard work of farmers by showing the four seasons of the field, so as to awaken people's gratitude for food.
Project Duration: In Shenyang, a major agricultural product producing province, in 2020 .
Operation Flow: This design takes the changes of the four seasons of the field as the breakthrough point to create a series of illustrations. The symmetrical composition with strong Chinese flavor enhances the visual impact of the picture and attracts people's aesthetic interest with high aesthetic effect.
Team Members: Art Director: Huo Kai, designer: Li Mengjia
Image Credits: Image #1 : Li Mengjia, 2020
Image #2 : Li Mengjia, 2020
Image #3 : Li Mengjia, 2020
Image #4 : Li Mengjia, 2020
Image #5 : Li Mengjia, 2020