Beat Coffee Dearadh Aitheantais Branda by Paul Meeuwsen

Beat Coffee Dearadh Aitheantais Branda by Paul Meeuwsen is a highly esteemed winner of the very prestigious 2021 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

UmhaGrafaig· 2021

Beat Coffee Dearadh Aitheantais Branda

by Paul Meeuwsen

Client: Beat Coffee

Duais Umha A' Design Award Winner in Grafaig Category

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Verified Award Winner

Verify Award Status for #119537

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Colors

The Design

About Beat Coffee Dearadh Aitheantais Branda

Is aitheantas branda agus dearadh pacáistíochta é Beat Coffee do chuideachta caife. Thosaigh an t-athbhrandáil le léargais mhargaidh, athbhreithniú ar iomaitheoirí agus aiseolas ó chustaiméirí, rud a mhúnlaigh straitéis agus suíomh an bhranda. Léirítear an suíomh tríd an líne Serious Fun Coffee, a shocraíonn ton na cainte agus a nascann spraoi, ceol agus caife le chéile. Úsáidtear guth úinéir na cuideachta chun marc an bhranda a thabhairt chun beatha. Iompraítear an smaoineamh céanna isteach sa mhála caife clóite, a chuireann beocht air trí réaltacht fhorleathnaithe. Is é an aidhm ná branda soiléir, dírithe ar chustaiméirí agus spraíúil a chruthú.

The Recognition

About the Duais Umha A' Design Award

Tha Beat Coffee Dearadh Aitheantais Branda air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Beat Coffee Dearadh Aitheantais Branda na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Beat Coffee Dearadh Aitheantais Branda a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Dimensions & Packaging: Coffee bag printed,
Tags: brand, print, animation, audio design, social media
Production Technology: Augmented Reality
Design Challenge: To create a customer focused fun brand clarity that was also in line with the principals that the company held.
Research: A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
Inspiration: The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Project Duration: 3-6 months
Operation Flow: We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
Team Members: Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey