Chez Vous Aitheantas Branda le Ruis Vargas

Tha Chez Vous Aitheantas Branda le Ruis Vargas na bhuannaiche air leth urramach anns an fharpais chliùitich 2021 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

AirgeadGrafaig· 2021

Chez Vous Aitheantas Branda

le Ruis Vargas

Neach-ceannach: Laika

Buannaiche Duais Airgid A' Design Award ann an Roinn Grafaig

43,384

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #120238

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Chez Vous Aitheantas Branda

Is éard atá i Chez Vous ná aitheantas amhairc a cruthaíodh do bhialann Bheilgeach in Sao Paulo, sa Bhrasaíl. Léirmhíníonn an t-aitheantas deilbhíní Beilgeacha, ar nós Magritte, an Manneken Pis, an bháisteach agus na sceallóga traidisiúnta, trí stíl mhaisiúcháin shimplí. Áirítear le téacsanna gearra leaganacha den chanúint Bheilgeach, rud a chuireann greann leis na cumadóireachtaí grafacha. Cuirtear an t-aitheantas i bhfeidhm ar bhiachláir, ar phóstaeir, ar phainéil, ar phacáistíocht agus ar léinte-T, rud a thugann aontacht amhairc don bhialann. Priontáiltear biachláir agus póstaeir in offset le dathanna CMYK, agus priontáiltear na léinte-T go digiteach.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Chez Vous Aitheantas Branda air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Chez Vous Aitheantas Branda na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Chez Vous Aitheantas Branda na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The rereading of the Belgian icons, such as Magritte, Manneken Pis, rain and traditional French fries allowed to create new interpretations and statements that can only be found in Chez Vous. Thus, the restaurant was permeated by graphic manifestations, such as posters, t-shirts, panels and more, providing a sense of visual unity and legitimately Belgian narrative.
Tomhasan & Pacadh: Menu, sheet format 520 x 380 mm and Kid Menu, sheet format 300 x 210 mm, printed on offset paper 300 g/m2., 4X40 colors (CMYK). Posters: sheet format 420 x 620 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). T-shirt printed on digital process.
Tagaichean: Branding, Logotype, Package, label, illustration
Teicneòlas Cinneasachaidh: Most of the graphic materials were produced in offset in CMYK-scale colors. The posters, with a theme of pop art, in contrast received classic frames. The t-shirts were produced in digital printing. Offset packaging is suitable for delivery.
Dùbhlan Dealbhaidh: The challenge was to construct a visual identity that translated the essence of Belgian culture. And, above all, offer the customer Chez Vous an authentic experience of Belgian cuisine and culture. The definition of the graphic style of the illustrations was instrumental in translating simplicity and synthesis. The textual component was also fundamental to achieve the effect of authenticity, especially bringing dialectal variations to the graphic compositions.
Rannsachadh: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Chez Vous brand.
Brosnachadh: Chez Vous is the only Belgian restaurant in Sao Paulo. And its original culture was the starting point for the construction of the new visual identity, using the icons, tradition and sense of humor of the country to create a reinterpretation of icons, symbols and narratives, making a visual identity for Chez Vous.
Faid a' Phròiseict: The project started in June 2019 and finished in January 2020 in Sao Paulo, Brazil.
Sruth Obrachaidh: The visual identity project contributes to affirming the Belgian cultural essence of the restaurant Chez Vous, emphatically occupying the status of reference of Belgian gastronomy in the city of Sao Paulo. In addition, it allows the client to feel welcomed by the casualness and informality of the visual language and its narratives.
Peutantan: Laika
Buill na Sgioba: Ruis Vargas, Creative Director and Illustrator.
Creideasan Dhealbhan: Ricardo Bassetti and Elias Gomes