Soda Grocery Pacáistíocht Bia by Lan Shenfan and Xu Jingwen

Soda Grocery Pacáistíocht Bia by Lan Shenfan and Xu Jingwen is a highly esteemed winner of the very prestigious 2021 Duais Iarainn A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

IarannGrafaig· 2021

Soda Grocery Pacáistíocht Bia

by Lan Shenfan and Xu Jingwen

Client: Macau University of Science and Technology

Duais Iarainn A' Design Award Winner in Grafaig Category

12,033

Verified Award Winner

Verify Award Status for #120521

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Soda Grocery Pacáistíocht Bia

Is dearadh pacáistíochta é Soda Grocery do bhia cuimhneacháin a dhíoltar do chuairteoirí i Macao. Tá teanga an deartha bunaithe ar phacáistíocht chraiceann tine a léiríodh i Macao le linn an fhichiú haois. Athdhearadh íomhánna de cheithre bhean, a tógadh ón phacáistíocht stairiúil, mar léaráidí comhaimseartha agus priontáladh iad i dathanna troma. Iompraíonn ceithre phacáiste bia na léaráidí, agus tá gach bosca 185 faoi 145 faoi 55 milliméadar ar mhéid. Cuirtear críoch ar an bpáipéar fillte agus ar na lipéid inmheánacha le rilífeáil, brataithe ultraivialait, prású agus gearradh bása. Coinníonn an dearadh an carachtar réigiúnach agus é ag freastal ar bhlas nua-aimseartha.

The Recognition

About the Duais Iarainn A' Design Award

Tha Soda Grocery Pacáistíocht Bia air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Soda Grocery Pacáistíocht Bia na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Soda Grocery Pacáistíocht Bia airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Update to the local graphic packaging design language during the history
Dimensions & Packaging: Width 185mm x Depth 145mm x Height 55mm
Tags: package, brand, inheritance, graphic, illustration
Production Technology: Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
Design Challenge: Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
Research: Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
Inspiration: The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
Project Duration: The project started in Macau in March 2020 and will be completed in Macau in June 2020.
Operation Flow: In order to facilitate the use of mass consumers, the most common packaging method is adopted
Team Members: Shenfan Lan
JingWen Xu
Image Credits: Shenfan Lan/JingWen Xu