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Boxes Dearadh Taobh Istigh do Shiopa Miondíola by Ao Design

Boxes Dearadh Taobh Istigh do Shiopa Miondíola by Ao Design is a highly esteemed winner of the very prestigious 2021 Duais Umha A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.


UmhaTaobh a-staigh· 2021

Boxes Dearadh Taobh Istigh do Shiopa Miondíola

by Ao Design

Client: Ao Design

Duais Umha A' Design Award Winner in Taobh a-staigh Category

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Verified Award Winner

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Colors

The Design

About Boxes Dearadh Taobh Istigh do Shiopa Miondíola

Is dearadh taobh istigh miondíola é Boxes a cruthaíodh do shiopa éadaigh leanaí den chéad scoth i Nanjing. Clúdaíonn an tionscadal 100 méadar cearnach. Roinneann struchtúr cosúil le bosca limistéar na fuinneoige i dtrí chuid: bealach isteach, taispeántas agus radharc. Cuireann plánaí cothroma, claonta agus gearrtha le héifeacht amhairc an éadain. Feidhmíonn na fallaí deighilte mar eilimintí ealaíne seachas mar dheighilteoirí simplí. Leathnaíonn scátháin an spás agus boga siad a theorainneacha. Coinníonn dromchlaí bána an suíomh glan agus ciúin. Cruthaíonn fráma spáis limistéar nua taispeántais crochta d'éadaí.

The Recognition

About the Duais Umha A' Design Award

Tha Boxes Dearadh Taobh Istigh do Shiopa Miondíola air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Boxes Dearadh Taobh Istigh do Shiopa Miondíola na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Boxes Dearadh Taobh Istigh do Shiopa Miondíola a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In the window area, the designer broke the convention and used the technique of interior architecture, through a "BOX" , to divide the window area into three spaces: entrance, display and scene. Featured by the morphological characteristics of plane, inclined plane and cut plane, "BOX" also contributes to the expansion and extension of the visual effect of the facade.
Dimensions & Packaging
The project covers a total of 100 square meters.
Tags
Interior, Commercial, Retail, Flagship Store, Box, Modern, Simple, Natural, Art
Production Technology
The infinitely extending mirror breaks the original gap and stimulates the imagination and creativity of the space. These characteristics can often bring unparalleled visual impact and psychological feelings.
Design Challenge
While retaining the original space attributes, the space frame constitutes a new hanging clothing display area. With the concept of decomposition, it emphasizes breaking, superposition and reorganization. Opposing the overall unity and focusing on the individual in the space, it's creating a sense of uncertainty, and then derive the personality fashion like children breaking the Convention
Research
The partition wall breaks away from the traditional way of separating space. The wall is no longer the basic element of the space, but an artistic carrier that brings emotional feeling in the space. The pure whiteness makes the space easy to reverie and thought-provoking and the un-decorated white wall adds more pureness.
Inspiration
This design is located in shops along the street in high-end residential areas in Gulou District, Nanjing. It is positioned as high-end children's clothing retail. The designer hope that through the integration of space aesthetics and art aesthetics, with the promotion of design brand image, excavate the deep commercial value of the brand, and create a space full of imagination and creativity
Project Duration
The project started in March 2020 in Nanjing and finished in July 2020 in Nanjing.
Operation Flow
The "BOX" space is not only a subversion of the traditional space design, but also a response to functional demands.
Patents
Copyrights belong to Emma Zhu, 2020.
Team Members
Jun Yao
Jason Shen
Xiaoyu Bian
Image Credits
Image #1: Photographer Emma Zhu, Boxes, 2020.
Image #2: Photographer Emma Zhu, Boxes, 2020.
Image #3: Photographer Emma Zhu, Boxes, 2020.
Image #4: Photographer Emma Zhu, Boxes, 2020.
Image #5: Photographer Emma Zhu, Boxes, 2020.

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