Obsessive Love Lìn Fèis Film by Min Huei Lu

Obsessive Love Lìn Fèis Film by Min Huei Lu is a highly esteemed winner of the very prestigious 2021 Duais Umha A' Design Award in Dealbhadh Làraich-lìn agus Lìon Competition Category.

UmhaLìon· 2021

Obsessive Love Lìn Fèis Film

by Min Huei Lu

Client: Academy of Art University

Duais Umha A' Design Award Winner in Lìon Category

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Faigh a-mach A-nis Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Obsessive Love Lìn Fèis Film

Chruthaich an dealbhaiche pròiseact fèis film beachd-bharail gus na filmichean aig Alfred Hitchcock a chomharrachadh aig a bheil fìor obsession le voyeurism. Tha an dealbhadh a’ leantainn snàithlean anns am bi caractaran neo-choileanta a’ stalcaireachd luchd-fulaing, a’ toirt dhaibh mothachadh air seilbh, aig a’ cheann thall, tha cumhachd dorcha a’ brosnachadh an voyeur gu murt. Tha na h-eileamaidean lèirsinneach, eadar-aghaidh luchd-cleachdaidh, agus eòlas neach-cleachdaidh uile air an dealbhadh bho shealladh voyeur. Mar voyeurs, bidh luchd-èisteachd dòigh air choireigin a’ faireachdainn gu bheil iad an sàs anns na tachartasan air an sgrion.

The Recognition

About the Duais Umha A' Design Award

Tha Obsessive Love Lìn Fèis Film air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Obsessive Love Lìn Fèis Film na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Obsessive Love Lìn Fèis Film a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The hypothetical film festival project to celebrate the films of Alfred Hitchcock. The objective is to coordinate a complex set of materials that must function together as a whole. The idea is also to marry multiple messages with divergent formats—all with a unified and holistic aesthetic. This aesthetic has to contain the essence of the directors and their storytelling style.
Dimensions & Packaging: Website Dimensions:1920px X 1080px
Tags: Film Festival
Production Technology: Camera
Adobe XD
Adobe Photoshop
Design Challenge: The biggest challenge upon embarking on this project was to explore and understand Albert Hitchcock’s work on a 5 series of films. The film’s theme mainly revolves around the perspective of a voyeur. The essence of Hitchcock’s work seeks to introduce the details that the character embraced and it showcases; a pocket knife, a pair of binoculars, the victim’s photos as well as the fragrance of the target. In order to achieve the same level of depth that the film was trying to portray, part of my process was to focus on the physical attributes of the voyeur’s tools to be incorporated into my design process and innovation.
Research: The design follows a thread which is unfulfilled characters stalk victims, giving them a sense of ownership, in the end, dark empowerment motivates the voyeur to murder. The visual elements, user interface, and user experience are all designed from a voyeur perspective. As voyeurs, audiences somehow feel complicit in the events onscreen.
Inspiration: There is a prevailing obsession with voyeurism running throughout Hitchcock’s oeuvre. He knew that human beings have a fascination with watching. We are naturally nosy, curious, intrusive in our daily existence. As voyeur, audiences somehow feel complicit in the events onscreen. This project attempts to incorporate the artistic expression of Alfred Hitchcock and five chosen films in two ways–through consistent visual language and design deliverables that mesh together as an integrated system.
Project Duration: The project started in March 2019 and finished in Jun 2019 in San Francisco.
Operation Flow: This project requires extensive research, prototype testing for user’s ease as well as a lot of trial and errors. All this is to achieve a well-organized user interface for a pleasant user experience
Team Members: Min Huei Lu
Image Credits: Image #1: Photographer/Creator Min Huei Lu
Image #2: Photographer/Creator Min Huei Lu
Image #3: Photographer/Creator Min Huei Lu
Image #4: Photographer/Creator Min Huei Lu
Image #5: Photographer/Creator Min Huei Lu