Public Health Beyond Borders Clár Aitheantais Amhairc by Yoske Mitsui

Public Health Beyond Borders Clár Aitheantais Amhairc by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 Duais Iarainn A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

IarannGrafaig· 2021

Public Health Beyond Borders Clár Aitheantais Amhairc

by Yoske Mitsui

Client: Yoske Mitsui

Duais Iarainn A' Design Award Winner in Grafaig Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Public Health Beyond Borders Clár Aitheantais Amhairc

Is clár aitheantais amhairc é Sláinte Phoiblí Thar Teorainneacha a cruthaíodh do ghrúpa mac léinn agus léachtóirí a dhíríonn ar riachtanais sláinte i bpobail chomhpháirtíochta. Úsáideann an mharc cúig dhath. Léiríonn glas agus gorm dearcadh domhanda, agus tagraíonn dearg, buí agus dubh d'fhréamhacha Ollscoil Maryland, an chraobh bhunaithe. Léiríonn ciorcal sa lár aontacht agus comhpháirtíocht. Tá an focalmharc curtha in oiriúint do phríomhchlófhoirinn na hollscoile. Tá an lógó simplí, inscálaithe agus modúlach, agus oibríonn sé in aon dath amháin agus ag go leor méideanna sa chló agus sna meáin dhigiteacha araon.

The Recognition

About the Duais Iarainn A' Design Award

Tha Public Health Beyond Borders Clár Aitheantais Amhairc air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Public Health Beyond Borders Clár Aitheantais Amhairc na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Public Health Beyond Borders Clár Aitheantais Amhairc airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Dimensions & Packaging: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Tags: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Production Technology: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Inspiration: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Project Duration: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Operation Flow: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.