Platanus Dearbh-aithne Chorporra by Pedro Panetto

Platanus Dearbh-aithne Chorporra by Pedro Panetto is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

AirgeadGrafaig· 2021

Platanus Dearbh-aithne Chorporra

by Pedro Panetto

Client: Pedro Panetto

Duais Airgid A' Design Award Winner in Grafaig Category

41,598

Verified Award Winner

Verify Award Status for #123099

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Platanus Dearbh-aithne Chorporra

'S e dearbh-aithne chorporra a th' ann am Platanus a chaidh a chruthachadh airson oifis inntinn-eòlais le dòigh-obrach dhaonna a thaobh cùram meidigeach. Tha an t-ainm a' toirt iomradh air a' chraobh phlatanuis air eilean Cos, far an do theagaisg Hippocrates leigheas dha na ciad dhotairean. Bidh an samhla a' toirt còmhla colbh Greugach, structar craoibhe, duilleagan, measan, geugan agus glainne-uaireadair, air an tarraing le aon loidhne chunbhalach. Chaidh an clò-sgrìobhadh a dhealbhadh gu sònraichte airson a' bhrannd agus tha e a' leantainn cuibhreannan an t-samhla. Bidh pàtrain, grafaigean agus stuthan sgrìobhaidh a' coileanadh a' chànain lèirsinneach cho-leanailteach.

The Recognition

About the Duais Airgid A' Design Award

Tha Platanus Dearbh-aithne Chorporra air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Platanus Dearbh-aithne Chorporra na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Platanus Dearbh-aithne Chorporra na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of this brand connects to an ideal of bringing more humanism to hospital medical care and all relationship among people from bio-medical areas. This is the principle in the history of medicine and we believe this principle must be restored. _Platanus _ is a psychiatry office with a humanized vision.
Production Technology: The project had a design methodology that provided the unification of its visual language. The symbol was created following organic concepts; the typography was designed exclusively for the brand and used the format of the symbol as its main parameter. Thereby everything was connected, the typography follows the symbol and the symbol follows the historical and organic concepts behind the name Platanus. Other graphics, patterns and stationery makes a really coherent visual language for Platanus.
Design Challenge: The biggest challenge was how the concepts and visual references should interact in the symbol. We have different elements: a Greek column, a structure in the shape of a tree, Platanus leaves, fruits, branches and an hourglass. All these elements have a strong bond to the conceptual basis of the brand; making all these concepts converge to a visual symbol was extremely laborious, but we managed to blend everything, using the same trace, and achieving perfect harmony.
Research: The research sought for concepts related to medicine within a humanistic perspective. This led us to its roots in Greece and the teachings of Hippocrates. So we have the merge of Greek references to the Platanus tree, connecting something from antiquity to a current need of the mankind. After the historical research, it was understood that the sum of these concepts should be represented visually.
Inspiration: On the island of Kos in Greece, Hippocrates taught medicine and his ideals to the first doctors under a tree, a Platanus tree. The company has received the same name because it defends the same ideals: the search for the truth, respect for life, love of the medical art, human solidarity, the desire to serve, a good conduct and sincere interest for those who suffer. Visually the inspiration comes from elements of ancient Greek architecture blended to the organic and live aspect of a tree.
Operation Flow: The visual identity created for Platanus performs better than other common brands because all of its graphical elements and visual styles are deeply connected. Everything points toward the same concept; therefore the power of this brand is intensified through its design.

Read the Press Release