Dodoshine Feiniúlacht Branda by Xu Chen and Rong Zhang

Dodoshine Feiniúlacht Branda by Xu Chen and Rong Zhang is a highly esteemed winner of the very prestigious 2021 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

UmhaGrafaig· 2021

Dodoshine Feiniúlacht Branda

by Xu Chen and Rong Zhang

Client: Dodoshine

Duais Umha A' Design Award Winner in Grafaig Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Dodoshine Feiniúlacht Branda

'S e feiniúlacht branda a chaidh a chruthachadh airson branda uidheaman a chleachdas teicneòlas seasgachaidh ultraviolet a th' ann an Dodoshine. Tha an t-ainm a' toirt iomradh air cleachdadh Sìoneach a bhith a' cur nithean fo sholas na grèine gus bacteria a mharbhadh, cleachdadh a tha ceangailte le dòigh-beatha fhallain agus ri teicneòlas ultraviolet le chèile. Tha an clo-ainm stèidhichte air cruth-clò trom sans serif, le mion-fhiosrachadh serif a chaidh a chur ris den t-seòrsa a chleachdas brandaichean fasan gu tric. Tha an cothlamadh a' toirt iomhaigh ghrianach agus beagan fasanta don bhranda. Faodar an clo-ainm a chlò-bhualadh air toraidhean agus air stuth margaidheachd aig meud as lugha de 34 le 10 millimeatairean.

The Recognition

About the Duais Umha A' Design Award

Tha Dodoshine Feiniúlacht Branda air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Dodoshine Feiniúlacht Branda na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Dodoshine Feiniúlacht Branda a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
Dimensions & Packaging: It can be print on the minimal size at 34mm x 10mm.
Tags: logo, shine, logotype, typeface, font
Production Technology: It can be print on the product or marketing material.
Design Challenge: The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
Research: The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
Inspiration: Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
Project Duration: The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
Operation Flow: People can see and read it. And then they can understand the meaning of the logo.
Team Members: Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu