Clatoz Sreath Léaráidí by Yoonje Yang is a highly esteemed winner of the very prestigious 2021 Duais Iarainn A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

IarannGrafaig· 2021

Clatoz Sreath Léaráidí

by Yoonje Yang

Client: Clatoz

Duais Iarainn A' Design Award Winner in Grafaig Category

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Colors

The Design

About Clatoz Sreath Léaráidí

Is sreath léaráidí é Clatoz a chuireann in iúl mothúcháin go leor daoine éagsúla trí phatrúin agus dath. Déantar na saothair le meáin mheasctha in dhá mhéid, 24 faoi 17 ceintiméadar agus 29.7 faoi 21 ceintiméadar. Iompraíonn dath brí mhothúchánach, mar shampla paisean sa dath dearg agus suaimhneas sa dath gorm. Tugann scáthanna dorcha le fios go bhfuil domhan inmheánach folaithe ag duine nach labhraíonn. Léiríonn patrúin shraitheacha conas a éiríonn mothúcháin níos casta. Taispeántar na léaráidí i ndánlanna, áit ar féidir le gach líníocht a bheith ina uirlis chomhrá.

The Recognition

About the Duais Iarainn A' Design Award

Tha Clatoz Sreath Léaráidí air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Clatoz Sreath Léaráidí na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Clatoz Sreath Léaráidí airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Basically, many emotions of various people are expressed in patterns. And that continue to be influenced externally and internally. Materials that affect sensibility include human relationships, music, and movies. I draw these materials in my own way.
Dimensions & Packaging: 24x17cm / 29.7x21 cm
Tags: illust, illustration, art, penart, pattern
Production Technology: Mixed media
Design Challenge: Emotions consist primarily of subjective, physiological and expressive elements. These other factors play an important role in the function and purpose of emotional responses. I focused on subjective and expressive factors. Each person has different life experiences and different backgrounds, so they have different thoughts even when they see and experience the same thing. I didn't want to express feelings clearly, but I draw them vaguely.
Research: Various psychologies were melted in the process of coloring.
We feel the color psychology such as passion in red and calm in blue. People feel different even if they experience the same thing. This is the blending of various emotions through color.
The reason why only dark shades are colored means the inside of the person who does not know if he or she does not speak.
Through the process of dressing patterns, the inside becomes more complex.
Inspiration: At first, I drew poses and pictures of people's various feelings. It began to depict the modern atmosphere of Korea and the modern people. The gloomy image of society made my painting continue.
Project Duration: Finished 2015 ~ 2020 and exhibited in Seoul Galleries.
Operation Flow: It will be displayed in a gallery, and these paintings can be a tool for conversation.
Image Credits: Main Image . Illustrator Yoonje Yang , Jeniffer Hudson, 2015.
Optional Image #1. Illustrator Yoonje Yang , emptiness , 2016.
Optional Image #2. Illustrator Yoonje Yang , lost , 2017.
Optional Image #3. Illustrator Yoonje Yang , hide and seek , 2020.
Optional Image #4. Illustrator Yoonje Yang , Kiss series No.2 , 2016