Epic Fail ’ Ann An Sreath Dhealbhan by Greg Barth

Epic Fail ’ Ann An Sreath Dhealbhan by Greg Barth is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dealbhadh Dealbhadaireachd agus Atharrachadh Dhealbhan Competition Category.

AirgeadDealbhadaireachd· 2021

Epic Fail ’ Ann An Sreath Dhealbhan

by Greg Barth

Duais Airgid A' Design Award Winner in Dealbhadaireachd Category

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Colors

The Design

About Epic Fail ’ Ann An Sreath Dhealbhan

Air a bhrosnachadh leis na tachartasan poilitigeach a thug crathadh air 2016, tha an t-sreath seo a’ cumail sùil air an eas-aonta eadar ar beachd agus fìrinn ann an aois nam meadhanan sòisealta agus biadhan naidheachdan solair. B’ e an t-amas a bhith a’ ceasnachadh ciamar a dh’ fhaodadh ar beachdan agus ar breithneachaidhean buaidh a thoirt air ar buntainneachd, a’ cleachdadh sruthan beò “Nausea” aig Jean Paul Sartre.

The Recognition

About the Duais Airgid A' Design Award

Tha Epic Fail ’ Ann An Sreath Dhealbhan air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Epic Fail ’ Ann An Sreath Dhealbhan na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Epic Fail ’ Ann An Sreath Dhealbhan na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by the political events that shook 2016, this series observes the dissonance between our perception and reality in the age of social media and catered news feeds.

The aim was to question how our materiality can be warped by our opinions and judgements, using the existential currents of Jean Paul Sartre’s “Nausea”.
Dimensions & Packaging: Photography dimensions for all pictures are: 5457 x 3637 pixels
Tags: photography, surreal, hand made, colours, technology
Production Technology: wood, printed lycra, 3d printed plaster, high density foam, plexiglass.

With only slight retouching, all the effects were created in-camera using a mix of gravity defying rigs, 3d prints, and optical illusions that were tested and created in my workshop for 1 month.
Design Challenge: The challenge was finding ways to create multiple physical systems that could create a warped reality to be photographed. The upside down set with the computer screen spraying emoji's took two weeks of rebuilding until we could safely ask our model to lay down in it.
Inspiration: This project was born out of the shock election result of Brexit and Trump. The certitude I was harbouring of both votes not being possible, accompanied by their reality, had a ripple effect on how I perceived mine, inspiring me to create a series of physical moments that become warped by our judgment.

I wanted these moments to feel surreal but look palpable, so researching ways of shooting this series without doing any CGI was crucial.
Project Duration: The project started in October 2017 and finished in December 2017
Patents: "Copyrights belong to Greg Barth, 2017."
Team Members: Assistant Photographer: Morgan Hill Murphy.

Models: Mathilde Steullet, Jahvel Hall.

Set Build: Will Vincent, Brin Frost, Mathilde Steuillet
Image Credits: Image #1
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017

Image #2
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017

Image #3
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017

Image #4
Photographer Greg Barth / Assistant Morgan Hill Murphy, Epic Fail, 2017

Video credits:

Created and Directed by : Greg Barth

Written by : Greg Barth & Joe Hampson

Starring : Jahvel Hall, Mathilde Steuillet

Voiced by : Lolly Adefope, David Elms, baker terry

Director of Photography: Pau Munoz

Music & Sound design : Nookaad Productions

Graphic design : Futurneue

Art Director : Will Vincent

Set design : Greg Barth, Mathilde Steuillet, Brin Frost, Will Vincent

Editing : Greg Barth & Alex Da Cunha

Post Production : Phillipe Medina, Greg Barth

Colour Grade : Jessica Vile @ Framestore

Colour producer : Chris Anthony @ Frametore