Fondazione Alinari Dearbhachd Branda by Frush Design

Fondazione Alinari Dearbhachd Branda by Frush Design is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

AirgeadGrafaig· 2021

Fondazione Alinari Dearbhachd Branda

by Frush Design

Client: Frush | Creative studio

Duais Airgid A' Design Award Winner in Grafaig Category

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Verified Award Winner

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Colors

The Design

About Fondazione Alinari Dearbhachd Branda

Is éard atá i Fondazione Alinari ná dearbhachd branda a cruthaíodh do Fondazione Alinari per la Fotografia, comhlacht poiblí a bunaíodh i bhFlórans chun na mbailiúchán grianghrafadóireachta Alinari a chaomhnú, a bhainistiú agus a chur chun cinn. Tá an dearbhachd tógtha timpeall na litreach A sa chás íochtair, léirstíocht ar lionsa ceamara, a fheidhmíonn freisin mar fhráma d'íomhánna ón gcartlann stairiúil. Meabhraíonn litriú dealbhach agus pailéad dubh agus bán solas agus scáth. Cuirtear an córas i bhfeidhm ar ábhair chlóite, ticéid, catalóga, marsantaíocht agus suíomh gréasáin.

The Recognition

About the Duais Airgid A' Design Award

Tha Fondazione Alinari Dearbhachd Branda air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Fondazione Alinari Dearbhachd Branda na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Fondazione Alinari Dearbhachd Branda na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
Dimensions & Packaging: Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
Tags: brand design, merchandising, print materials, visual identity
Production Technology: Brand design and visual identity and language.
Design Challenge: The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
Research: The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
Inspiration: The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
Project Duration: The project started in October 2020 in Florence (Italy) and it is still going on.
Operation Flow: It's a brand identity project to identificate a new public subject.
Patents: Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
Team Members: Giuditta Valentina Gentile