Emotions Postairean by Rui Ma is a highly esteemed winner of the very prestigious 2022 Duais Iarainn A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

IarannGrafaig· 2022

Emotions Postairean

by Rui Ma

Client: Rui Ma

Duais Iarainn A' Design Award Winner in Grafaig Category

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Colors

The Design

About Emotions Postairean

Cò ris a bhiodh faireachdainnean coltach anns an t-saoghal lèirsinneach? Tha an t-sreath postairean seo air a bheil Emotions a’ riochdachadh ceithir diofar sheòrsaichean de fhaireachdainnean bunaiteach ann an cruth lèirsinneach. Is iad na ceithir faireachdainnean Joy, Fearg, Bròn, agus Eagal. Chleachd an dealbhaiche cànan lèirsinneach co-aimsireil a’ toirt a-steach dealbhan eas-chruthach, dathan beòthail, agus clò-sgrìobhaidh fiùghantach gus an ceangal eadar faireachdainnean agus seallaidhean aghaidh a nochdadh. Anns an t-siostam dealbhaidh seo, bidh gach cànan lèirsinneach ag obair mar dhealbhaidhean fa leth leis fhèin. Aig an aon àm, bidh a h-uile dealbhadh postair ag obair mar shiostam.

The Recognition

About the Duais Iarainn A' Design Award

Tha Emotions Postairean air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Emotions Postairean na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Emotions Postairean airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Emotions is a series of posters that represent four different types of basic emotions - Joy, Anger, Sadness, and Fear. The posters also show the connection between emotions and facial expressions in visual form. The design was created in its own grid with abstract illustrations, vibrant colors, and dynamic typography. At the same time, each graphic, illustration, and typography also work as individual designs on its own.
Dimensions & Packaging: Each poster application was designed in its unique form depending on the dimension. At the same time, all the poster designs work as a system.
Tags: Graphic Design, Illustration, Posters, Visual Communication
Production Technology: The posters were created and designed with Adobe Illustrator and Photoshop.
Design Challenge: Emotions can be abstract and also representational at the same time. The challenge of the project was how to visualize emotions in playful and contemporary design/illustration styles. The research on the connection between facial expressions and emotions was also a challenge but an interesting subject.
Research: The research of this project was based on information about the subject from the internet.
Inspiration: I was reading a few psychology books recently and a question came to my mind: What would emotions look like in the visual world? So I did the research and created the posters with graphics and illustrations in English and Chinese.
Project Duration: 2021 Los Angeles
Operation Flow: This series of posters were designed for both digital and print applications. The posters can be viewed on screens, prints and OOH, etc.
Image Credits: English font: Raoul Audouin & Velvetyne Type