K-Chic Feart Bunaidh: Aithne Bhrand by Zi Huai Shen

K-Chic Feart Bunaidh: Aithne Bhrand by Zi Huai Shen is a highly esteemed winner of the very prestigious 2022 Duais Iarainn A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

IarannGrafaig· 2022

K-Chic Feart Bunaidh: Aithne Bhrand

by Zi Huai Shen

Client: Central Kitchen

Duais Iarainn A' Design Award Winner in Grafaig Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About K-Chic Feart Bunaidh: Aithne Bhrand

Teacsa Leabhair: Is aithne bhrand í K-Chic do ghnó sicín friochta ar stíl na Cóiré a fhreastalaíonn ar mhargadh seachadta béilí. Cuireann an comhartha an litir K le lorg coise sicín le chéile chun smaoineamh turais taiscéalaíochta a chur in iúl. Tá na litreacha bunaithe ar stíl na bhfógraí ath-nuaí Cóiréacha agus cuireann siad mana a bhéictear i gcuimhne. Úsáideann na grafaicí tacaíochta bratacha cogaidh, seanléarscáileanna agus laochra sicín chun téama turas laoch Cóiréach a chur in iúl. Marcálann dathanna saibhre na blasanna éagsúla ar chlibeanna agus ar fhillteáin. Cuireann an príomh-amharc an sicín friochta laistigh de léarscáil chun goile a mhealladh.

The Recognition

About the Duais Iarainn A' Design Award

Tha K-Chic Feart Bunaidh: Aithne Bhrand air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi K-Chic Feart Bunaidh: Aithne Bhrand na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air K-Chic Feart Bunaidh: Aithne Bhrand airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: K-CHIC, the Korean Fried Chicken in Belgium, specializes in authentic Korean style Fried Chicken and focuses on the meal delivery market. Just move your fingers to get a delicious Korean Fried Chicken from K-CHIC. Moreover, the client regards the Korean style Fried Chicken as a young and vivid Korean boy in neat figure. During European racing season, K-CHIC will be a new choice for the male consumers to eat while watching ball games.
Dimensions & Packaging: Main image 3600px x 3600px. Optional images 1800px x 1800px
Tags: Packaging Design, Brand Identity, Brand Design
Production Technology: Tag, Wrap
Design Challenge: The main visual uses a map expression technique to integrate the fried chicken into the picture to enhance the appetite and arouse the desire for consumption. The stickers are designed with the concept of military emblems combined with the tastes, with the rich colors, so that food and packaging materials can enhance the appetite.
Research: The identification mark uses K combined with the footprint of the chicken to symbolize the meaning of expedition. The font part uses the font style of Korean retro advertisements, which is designed to imitate the Korean text, and has the visual image of the shouting slogan, which expresses the image of the warrior's righteous ardor. The auxiliary graphics use Korean warrior expedition ideas, and are designed with the elements such as the battle flags, ancient maps, and chicken warriors, bringing in the different flavors, making the brand's main axis more complete, reflecting the richness of flavors, and conveying the spirit of authentic Korean flavors.
Inspiration: Zi Huai Shen proposed the concept of the Korean warrior expedition after an internal discussion. The designer utilizes the element of warrior to symbolize the delicious fried chicken to be healthy and tender chicken. The zesty Korean Fried Chicken conquers the taste buds of consumers from the imagination of a Korean expedition to Europe.
Project Duration: The project started in Nov 2019 in Taiwan and finished in Mar 2020 in Taiwan.
Team Members: Zi Huai Shen
Image Credits: Designer Zi Huai Shen, Photographer Zi Huai Shen, 2020