Insecta Iridesse Catalóg Díolacháin Chlóite le Plus Collaboratives

Tha Insecta Iridesse Catalóg Díolacháin Chlóite le Plus Collaboratives na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Sanasachd, Margaidheachd agus Conaltraidh.

AirgeadSanasachd· 2022

Insecta Iridesse Catalóg Díolacháin Chlóite

le Plus Collaboratives

Buannaiche Duais Airgid A' Design Award ann an Roinn Sanasachd

52,534

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #131277

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Insecta Iridesse Catalóg Díolacháin Chlóite

Is éard atá in Insecta Iridesse ná catalóg díolacháin chlóite a cruthaíodh chun éifeachtaí clódóireachta miotalacha a chur i láthair. Cuireann an chatalóg dialann taiscéalaí ficseanúil in ionad na samplacharta caighdeánaí datha, a dhéanann doiciméadú ar speicis fheithidí neamhchoitianta shamhailteacha. Tá tríocha píosa seodra ar dhealramh geme, lena n-áirítear bráisléid, muinceanna, gruaigearraí, fáinní cluaise agus brooches, déanta beagnach go hiomlán as páipéar agus clóite le dúigh speisialta óir, airgid agus bhána. Coinníonn an fillteán léarscáileanna fillte, ticéid, gearrthóga nuachtáin agus teastais ar stoc páipéir bhrataithe agus neamhbhrataithe. Tugtar cuireadh do lucht féachana gach éifeacht chlóite a iniúchadh go géar.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Insecta Iridesse Catalóg Díolacháin Chlóite air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Insecta Iridesse Catalóg Díolacháin Chlóite na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Insecta Iridesse Catalóg Díolacháin Chlóite na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer’s journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.
Tomhasan & Pacadh: The book measures 285mm x 205mm x 30mm when closed. The book folio opens to include folded maps, bus tickets, weather cards, fictional newspaper clippings, re-created money, field journals, photographs and certificates. The thirty jewellery pieces include bracelets, necklaces, hairpieces, earrings, brooches, and ranges from 80mm x 100mm to the largest at 500mm x 20mm.
Tagaichean: Print, Paper Jewellery, Graphic design, Catalogue design, Explorer guide, Bugs
Teicneòlas Cinneasachaidh: The project showcased the Fujifilm Iridesse Production Press capability in 6-colour printing with speciality ink colours of gold, silver, and white in a single pass. The print sales catalogue used a wide range of coated and uncoated paper stock of varying weights, which demonstrated the capabilities of the printer and showcased the printing effects. The print effects were realised by isolating the artworks into CMYK and speciality ink layers to achieve optimum print effects.
Dùbhlan Dealbhaidh: Given that the printing market is saturated and established, we needed to position Fujifilm printers as more than selling ink. It was crucial to develop a design solution to address considerations of the traditional print industry while pushing the envelope to reimagine print opportunities to target new end consumers which included the creative industries. The project became a collateral that the traditional printers could reference and began to imagine possibilities with their new age clients.
Rannsachadh: Industry and consumer research, prototyping and technical understanding was conducted to understand the purchase journey and considerations of industry stakeholders and their end consumers as well as print capabilities. The was done through observational study and interviews. We were able to identify opportunities to disrupt the existing methods with increased effectiveness. This resulted in increase and sales enquiry and generated sales revenue of over $2 million.
Brosnachadh: This intricate approach was inspired by the industry habit of inspecting print quality through a loupe, like a jeweller inspecting gems. The catalogue, which resembled an explorer narrating his discovery of the imaginary bugs, served as an impetus for customers to flip the catalogue and inspect the quality and technicalities of the print effects. The narrative of the catalogue enables us to showcase the possibilities of the machine capabilities and print effects on different paper type.
Faid a' Phròiseict: The project started in July 2019 and concluded in April 2021 with a disruption in 2020 due to Covid-19 restrictions and the lack of access to machine capabilities. The project was done for Fujifilm Singapore and was partially showcased at a print convention held in Marina Bay Sands Singapore, attended by print industry stakeholders.
Sruth Obrachaidh: The reimagined catalogue consists of 2 parts: the 3D jewellery creates intrigue and encourages print industry viewers to come up close to inspect using their loupe. The fictional explorer’s folio, which consists of various collaterals printed by the machine on different mediums, invites viewers to investigate and discover print outcomes. This also acts as samples for print industry stakeholders to market the services to their own consumers.
Buill na Sgioba: PLUS Collaboratives
Creideasan Dhealbhan: Image #1: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #2: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #3: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #4: PLUS Collaboratives, Insecta Iridesse, 2019-2021.