Mao Xin Tea House An Dearbh-Aithne Lèirsinneach le ChingYu Liu

Tha Mao Xin Tea House An Dearbh-Aithne Lèirsinneach le ChingYu Liu na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Iarainn A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

IarannGrafaig· 2022

Mao Xin Tea House An Dearbh-Aithne Lèirsinneach

le ChingYu Liu

Neach-ceannach: BlackLiuStudio

Buannaiche Duais Iarainn A' Design Award ann an Roinn Grafaig

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #132541

Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Mao Xin Tea House An Dearbh-Aithne Lèirsinneach

Bha taigh-tì Mao Xin an dùil bòidhchead tì Oriental agus a chultar a thoirt a-mach. Gu h-àraidh an te àraidh so a tha dà dhuilleach air gach aon fhreumh. Nuair a chuireas iad sin còmhla ris a’ chultar tì ionadail tha e gu math furasta a cheangal ri cultar Zen leis gu bheil mòran de phlocan air an suidheachadh ann an dòigh chruinn coltach ri gàrradh creige Iapanach.

An Aithneachadh

Mu dheidhinn Duais Iarainn A' Design Award

Tha Mao Xin Tea House An Dearbh-Aithne Lèirsinneach air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Mao Xin Tea House An Dearbh-Aithne Lèirsinneach na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Mao Xin Tea House An Dearbh-Aithne Lèirsinneach airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The logo design was meant to bring out the beauty of oriental tea and its culture. In particular this teas specialty which is two leaves to every one root. When you combine that with the local tea culture it is very easy to connect it with the zen culture as many of plots are set out in a circular manner similar to a Japanese rock garden.
Tomhasan & Pacadh: Sealing Sticker : Height10mm x Width145mm
Front sticker : Height75mm x Width175mm
Bottle : Width75mm x Depth 35mm x Height165 mm
Tagaichean: Brand, logo design, Visual Communication Design, Tea culture, Tea brand, integration
Teicneòlas Cinneasachaidh: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Visual Communication Design
Dùbhlan Dealbhaidh: Finding the right design to attract the attention of a younger generation of new users.
Rannsachadh: Mao Xin Tea House was first construction in 1928 during the Japanese colonial period. It is a place that is Japanese designed where people can drink tea, learn to roast tea leaves, admire the local tea fields, and learn about tea culture. Which is why i felt that using Japanese inspired designs would help bring out the natural beauty of the surrounding area and architecture.
Brosnachadh: The Mao Xin tea house has produced four generations of tea farmers here in Taiwan. The Tseng family have been growing tea all the way from the Japanese colonial era to this day. The entire family has a very deep emotional connection to the local culture especially that involving tea and its Zen. It is an aspiration for the entire family to be able to continue passing this on to future generations.
Faid a' Phròiseict: The project started in Mar 2018 in Taiwan and finished in Sep 2018 in Taiwan.
Sruth Obrachaidh: The logo can be used on many different types of packaging also in many places around the interior or even exterior of the store. Places could include cups, business cards, the store sign, menus or a pop up event. This will help create brand recognition.
Buill na Sgioba: ChingYu-Liu
Creideasan Dhealbhan: ChingYu-Liu, 2021.