Memory of Jiangnan Postair by Yi Wu and Yanghua Yao

Memory of Jiangnan Postair by Yi Wu and Yanghua Yao is a highly esteemed winner of the very prestigious 2022 Duais Iarainn A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

IarannGrafaig· 2022

Memory of Jiangnan Postair

by Yi Wu and Yanghua Yao

Client: Seoul National University of Fine Arts

Duais Iarainn A' Design Award Winner in Grafaig Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Memory of Jiangnan Postair

Is postair é Cuimhne Jiangnan atá bunaithe ar dhán traidisiúnta Síneach. Baineann an dearadh úsáid as tréithe na n-inscríbhinní cnámh oracal agus na scripte séala, atá simplíodh iad go foirmeacha grafacha soiléire. Athraítear gnéithe traidisiúnta ó thaobh grafaice, dídhéantar agus athchruthaítear iad, agus cuirtear turgnaimh thríthoiseach i bhfeidhm ar na litirchruthanna. Táirgtear an postair trí phriondáil dhigiteach agus tá sé 70 x 100 ceintiméadar ar mhéid. Is é an aidhm draíocht chultúr Jiangnan, na carachtair Shíneacha agus an fhilíocht ársa a chur i láthair do lucht éisteachta idirnáisiúnta.

The Recognition

About the Duais Iarainn A' Design Award

Tha Memory of Jiangnan Postair air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Memory of Jiangnan Postair na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Memory of Jiangnan Postair airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Memory of Jiangnan is a traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script, and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
Dimensions & Packaging: 70*100cm
Tags: poster，Jiangnan cultural
Production Technology: Digital printing
Design Challenge: The decomposition and reconstruction of Jiangnan cultural elements
Research: "Everyone says Jiangnan is good."The memory of Jiangnan is traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
Inspiration: "Everyone says Jiangnan is good." Jiangnan is the most beautiful image under the pen of the poet and the nostalgia in the heart of the Chinese literati. And Jiangnan culture is the most humanistic charm and aesthetic spirit of Chinese culture is the most poetic, graceful chapter of the Chinese dream.
Project Duration: The project started in April 2021
Team Members: YI WU
YANGHUA YAO