Now Am Baidhsagal An Ath Ghinealach le Woom

Tha Now Am Baidhsagal An Ath Ghinealach le Woom na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Charbadan, Gluasadachd agus Còmhdhail.

AirgeadCarbad· 2022

Now Am Baidhsagal An Ath Ghinealach

le Woom

Neach-ceannach: Woom

Buannaiche Duais Airgid A' Design Award ann an Roinn Carbad

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #134929

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Now Am Baidhsagal An Ath Ghinealach

Leis a’ bhlàths aige A-nis, tha an neach-saothrachaidh às an Ostair de bhaidhsagalan airson clann is deugairean a’ cur air bhog baidhsagal dòigh-beatha bailteil a tha cho tarraingeach ‘s a tha e gun samhail: tha a’ woom ùr na bhaidhsagal aotrom agus làn luchdaichte le sealladh ùr air ailtireachd frèam agus làn le feartan sònraichte. Ann an nod do shaoghal teachdairean baidhsagal, tha am woom Now a’ cothlamadh raca aghaidh aonaichte le cuibhle aghaidh bheag. Chan e a-mhàin gu bheil am feart seo eireachdail ach bidh e cuideachd a ’dèanamh turas sàbhailte is seasmhach nuair a bhios tu a’ giùlan luchdan.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Now Am Baidhsagal An Ath Ghinealach air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Now Am Baidhsagal An Ath Ghinealach na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Now Am Baidhsagal An Ath Ghinealach na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: With its woom NOW, the Austrian manufacturer of bikes for children and teens is launching an urban lifestyle bike that is as eye-catching as it is unique: the new woom is a lightweight and fully loaded bike with a new take on frame architecture and packed with special features. In a nod to the world of bike messengers, the woom NOW combines an integrated front rack with a small front wheel. This feature is not only stylish but also makes for a safe and stable ride when carrying loads.
Tomhasan & Pacadh: 1480 cm x 720 cm x 250 cm
Tagaichean: convertible, extraordinary, unique, individual, flashy, functional, suitable for everyday life, modern
Teicneòlas Cinneasachaidh: For the design we used moodboards and various murals to collect and visualize the requirements. We were not only going to various sketch phases but beforehands made extensive research on the needs of generation alpha. Not only bringing rational features into the design, but also really working on the emotional facts. Like that teens want to express themselves which lead us for example to the identity board. A framebag where they can show their thoughts or even a little protest.
Dùbhlan Dealbhaidh: "A lot of woom customers wanted a bike that was perfectly tailored to the day-to-day mobility needs of their kids. We responded with the woom NOW. It's a cool bike for the city that lets kids get where they need to go by bike," says Matthias Leite-Guertner, the head of the Product Design team, "even when they've got a backpack, groceries or a duffle bag." woom NOW product manager Raffael Zimmel adds, "We wanted to make a bike that was as cool as a mountain bike but was perfectly suited to the big city."
The team of developers tinkered for more than two years and thought about the requirements for a new generation of urban bikes. "Good load-carrying options, good mudguards to keep clothes clean, and good lighting that's always available and doesn't need charging.

Matthias Leite-Guertner: "The challenge was not being biased by what solutions are already existing and truly finding new answers to problems unsolved by competition: that’s the key to real innovation.
Our team made lot of testing and produced prototypes for creating a proof of concept (early stage rideable prototypes). We made also extensive testing with children at any given moment during development.
We hat to overcome doubts and reservations for a solution that is controversial and unusual.
Our aim was making a product that is affordable, yet lightweight and shows high quality. This is always a challenge to tackle. Strict laws and bicycle standards do their rest."
Rannsachadh: Research was a fundamental part in designing an urban oriented kids bicycle that lead into creating a new category on the market. Extensive Competitor Analysis led to discover that most bikes on the market are converted bicycles but not designed from the ground up. Further Interviews of Stakeholders (Dealers, Customers, Industry Experts) aimed at solving problems (transport of schoolbag) fulfilling needs and kids desires (lifestyle, cool look, customizability).
Brosnachadh: A lot of woom customers wanted a bike that was perfectly tailored to the day-to-day mobility needs of their kids. We responded with the woom NOW. It's a cool bike for the city that lets kids get where they need to go by bike. We're focusing on urban youth who put a high premium on freedom and independence.
Generation Alpha:
Born when iPad was launched
Children of Millennials
positive pester power
tech-enabled creativity
Digital Masters
showing signs of being the new old fashioned
Faid a' Phròiseict: This bicycle was designed in Austria, the project was carried out for 2 years.
Sruth Obrachaidh: The woom NOW gives riders aged 6 to 14 years a revolutionary urban lifestyle bike. It is equipped with a versatile front rack that supports baggage of up to 10 kg, hydraulic Flatmount disc brakes and wide balloon tyres. The smaller front wheel ensures a low centre of gravity to provide stability and control over the bike. It has a versatile front rack for loads of up to 10 kg; additional bike accessories can be attached on each side.
Creideasan Dhealbhan: woom GesmbH