Cloud Mountain Type Feidhm: Dearadh Cló-aghaidh by Meng Shenhui

Cloud Mountain Type Feidhm: Dearadh Cló-aghaidh by Meng Shenhui is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

AirgeadGrafaig· 2022

Cloud Mountain Type Feidhm: Dearadh Cló-aghaidh

by Meng Shenhui

Client: Shenzhen Chengmei Culture Communication Co., LTD

Duais Airgid A' Design Award Winner in Grafaig Category

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The Design

About Cloud Mountain Type Feidhm: Dearadh Cló-aghaidh

Is cló-aghaidh é Cloud Mountain Type a fuair a inspioráid ó shléibhte scamallacha ceomhara Zhang Jiajie agus ó sheanphéintéireacht tírdhreacha na Síne. Cuireann na litreacha íomháineachas traidisiúnta scamall agus sléibhe na Síne le chéile le struchtúr na haibítre Laidine. Tá gach carachtar tarraingthe de láimh agus ansin snasta le bogearraí íomhá dhigiteacha, agus is féidir an cló-aghaidh a úsáid ag méideanna athraitheacha. Nuair a fheictear go dlúth é, glacann na sonraí seilbh air agus éiríonn sé deacair an litir a aithint, díreach mar nach féidir cruth sléibhe a fheiceáil óna mhullach.

The Recognition

About the Duais Airgid A' Design Award

Tha Cloud Mountain Type Feidhm: Dearadh Cló-aghaidh air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Cloud Mountain Type Feidhm: Dearadh Cló-aghaidh na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Cloud Mountain Type Feidhm: Dearadh Cló-aghaidh na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character. The Chinese saying: You cannot recognize the shape of a mountain when you stand on it. When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
Dimensions & Packaging: Variable size
Tags: Eastern culture and Western culture, Abstract and Concrete, Life meaning, Type design, Self-promotion
Production Technology: Photoshop, Pixelmator software, Hand drawing
Design Challenge: Eastern culture and Western culture, Abstract and Concrete, Full of life meaning
Research: When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
Inspiration: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
Project Duration: The project started in 2016 in Beijing and finished in 2021 in Shenzhen, and was exhibited in New York, Berlin and Seoul.
Operation Flow: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
Team Members: Meng Shenhui
Image Credits: Meng Shenhui