SP Saffron Grotesk Seòrsa De Ghrafaigeachd A Th’ Ann An Seòrsa Sampall by Paul Robb and Moira Bartoloni

Airgead Grafaig · 2022

SP Saffron Grotesk Seòrsa De Ghrafaigeachd A Th’ Ann An Seòrsa Sampall

by Paul Robb and Moira Bartoloni

Duais Airgid A' Design Award 2022 in Grafaig
CLIENT: S6 Foundry
Estimated Number of Design Views: 37,632
Verification code BD1072EDE7 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About SP Saffron Grotesk Seòrsa De Ghrafaigeachd A Th’ Ann An Seòrsa Sampall

Tha Saffron na chruth-clò eireachdail neo-grotesque sans-serif co-aimsireil le eadar-dhealachaidhean geoimeatrach làidir stoidhle, a’ tarraing air bòidhchead agus inbhean clò-sgrìobhaidh ùr-nodha na h-Eilbheis. Chaidh an suidheachadh farsaing fosgailte a dhealbhadh gus an cunbhalachd lèirsinneach ceart a thoirt seachad airson branndadh agus conaltradh. Tha an cruth-clò dearbhte agus tùsail seo a’ riochdachadh bòidhchead co-aimsireil gluasadach. Tha an sampall air a roinn ann an earrannan, le postairean ceangail fàinne am broinn a’ phacaid.

About the Duais Airgid A' Design Award

Tha SP Saffron Grotesk Seòrsa De Ghrafaigeachd A Th’ Ann An Seòrsa Sampall air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi SP Saffron Grotesk Seòrsa De Ghrafaigeachd A Th’ Ann An Seòrsa Sampall na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha SP Saffron Grotesk Seòrsa De Ghrafaigeachd A Th’ Ann An Seòrsa Sampall na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Press Kit

Unique Properties: Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents the shifting contemporary aesthetics. The specimen is divided into sections, with ringbinded posters inside the pack.
Dimensions & Packaging: Binder 230 x 320 x 80
Tags: Font design, Branding, Identity, Type design
Production Technology: The binder is printed in 8 colors using various stock papers
Design Challenge: The challenge was to create a new set of forms and aesthetics for a san serif font, using the elegance of a serif and transforming it into a gothic sans.
Research: The research was carried out in a museum of printing with the hot metal systems of linotype and monotype as a base to discover the best idea for the legality, spacing, and counter size.
Inspiration: Inspiration for the design of the font was gained from swiss modernist typefaces from 1960 to present aesthetics. The design and form of the folder was inspired by the idea of a reference binder and a manual of usage and to give the idea of a modern digital typeface presented in a retro feel.
Project Duration: Font was designed from August 2021 and was finished in December 2021
Patents: Paul Henry Robb
Image Credits: Paul Henry Robb