Qyf Dearadh Taobh Istigh Bútaice by Sun Concepts Office

Qyf Dearadh Taobh Istigh Bútaice by Sun Concepts Office is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.

AirgeadTaobh a-staigh· 2022

Qyf Dearadh Taobh Istigh Bútaice

by Sun Concepts Office

Client: Sun Concepts

Duais Airgid A' Design Award Winner in Taobh a-staigh Category

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Verified Award Winner

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Colors

The Design

About Qyf Dearadh Taobh Istigh Bútaice

Is é Qyf dearadh taobh istigh bútaice ilbhrandaí in Wuhan, an tSín, ina bhfuil achar comhlán tógtha 270 méadar cearnach. Cuireann an siopa réimse leathan táirgí ar fáil, mar sin tá an taispeáint bunaithe ar phlánaí móra in ionad go leor seilfeanna. Coinníonn an réiteach simplí seo an spás iomlán. Léiríonn scátháin an taobh istigh agus cuireann siad cuma níos doimhne ar an spás. Cruthaíonn miotal, cloch agus gloine cruthanna geoiméadracha simplí. Iompaíonn dromchlaí móra gloine an siopa ina thaispeántas do choisithe. Treoraíonn bealach ciorclach cuairteoirí thar gach mír atá ar taispeáint.

The Recognition

About the Duais Airgid A' Design Award

Tha Qyf Dearadh Taobh Istigh Bútaice air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Qyf Dearadh Taobh Istigh Bútaice na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Qyf Dearadh Taobh Istigh Bútaice na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wide range of products in the store requires diverse display designs. The design team works out a simple display solution by leveraging the massive planes. By giving up on various shelves, the solution protects the integrity of the space. The reflective mirrors work to stretch the depth of the space in the visual sense.

The design team believes that brand update echoes the new age today because it means the exploration for breakthroughs and possibilities in every sense.
Dimensions & Packaging: Gross built area: 270 sqm;
Project type: Boutique
Tags: Multi-brand boutique, Modernist aesthetics, Metal, Stone, Glass, Geometry, Circular moving line, Sun Concepts Office
Production Technology: By making ingenious use of geometry and colors, the hard metal, stone and glass materials convey the key information that this store collects female brands, and reflects the brand tone that advocates independence and freedom of modern women.
Design Challenge: QYF is one of the landmark boutiques in Wuhan. The design team focuses on handling the relationship between the space and the regions.

The original architectural structure hurts the integrity of the solution. It is a key task to turn the structures harmonious in the space. The harmony between structure columns and storage shelves makes the space pleasant to the eyes.
Research: The designer team removed the original facade, kept the main body of the building, and created a strong visual impact with simple geometrical structures by making intensive use of metal, stone and glass materials.
Inspiration: As cities continue to evolve and renew day after day, the urban space needs to meet the expectations of consumers and provide satisfaction after consumption.
The design team did image design for QYF, a multi-brand boutique with a 20-year history. The store brings about new consumption patterns and lifestyle trends for local consumers. With the modernist aesthetics as the standard design approach, the design team turned the boutique into a high-end brand.
Project Duration: Started in: 10th April, 2021;
Completed in: October 2021;
Location: Tianyuan Street, Wuhan, China
Operation Flow: Located at the juncture of streets, QYF enjoys large visitor volumes. Massive glass materials turn the store into a large showcase, attracting the attention of pedestrians, which is the goal of the design team.

The circular moving line in the store allows the visitors to appreciate every delicate item in the store.

With modernist aesthetic approach, this project injects new energy into the brand. The moving lines and functions, all designed based on the site conditions, meet the business logic.
Team Members: Liu Zheng
Image Credits: Liu Zheng and Wang Minjie