Across Póstaer by Xuguang Zhu and Chao Yang

Across Póstaer by Xuguang Zhu and Chao Yang is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

AirgeadGrafaig· 2022

Across Póstaer

by Xuguang Zhu and Chao Yang

Client: Zhejiang Sci-Tech University

Duais Airgid A' Design Award Winner in Grafaig Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Across Póstaer

Is póstaer é Across a cruthaíodh d'fhéile ealaíne dhigiteach atá tiomnaithe do ealaín charraige Shléibhte Helan sa tSín. Tá an póstaer clóite ar ábhar leinseach. Taispeánann íomhá amháin an mhaisiúchán bunaidh Shléibhe Helan agus taispeánann an ceann eile leagan digiteach nua-aimseartha den mhaisiúchán céanna. De réir mar a athraíonn an uillinn amhairc, imíonn an sean-mhaisiúchán as agus nochtar an maisiúchán digiteach. Péinteáladh an íomhá thraidisiúnta le meascán d'dúch, tae, glóthach agus púdar óir, curtha i bhfeidhm trí steallta chun uigeacht cosúil le carraig a chruthú. Tá sé mar aidhm ag Across sean-chultúr atá i mbaol a chaomhnú agus a roinnt.

The Recognition

About the Duais Airgid A' Design Award

Tha Across Póstaer air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Across Póstaer na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Across Póstaer na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The poster uses lenticular material. On one side is a modern digital Helan Mountain motif and on the other side is the original Helan Mountain motif. The lenticular material makes the original Helan Mountain image disappear and become the new digital Helan Mountain as the viewpoint moves, thus expressing the theme of leapfrogging and symbolising the revival of an ancient civilisation.
Dimensions & Packaging: Poster: 1855mm*30mm*465mm
Tags: Chinese tradition, internationalism, rock art, cultural relics
Production Technology: 1.Raster material. This kind of material is characterized by different pictures that can be seen from different angles and produce alternating effects. It is used to express the theme of across and symbolize the renewal and iteration of an ancient civilization.
2.Comprehensive material painting. I use a mixture of ink, tea, gelatine and gold powder to make pigments and then use a syringe to perform the Chinese painting technique of ink splashing. The pigment is sprayed on the ground and covered with rice paper. The next day, a special texture similar to rock will be obtained to show the traditional Holan Mountain rock painting.
Design Challenge: The biggest challenge was the clever use of materials and graphics to convey the concept of the theme.
Research: Type of research: modernisation of ancient civilisations
Research Objective: To modernise and digitally conserve the ancient rock paintings of the Holan Mountains
Methodology: To investigate the history and types of rock paintings in the endangered Holan Mountains. A modern redesign based on the original motifs so that they can continue to be disseminated and used in contemporary times.
Results: The design was presented and a digital art festival was carried out in Holan Mountains, which succeeded in making more people aware of the culture and many bought souvenirs of the design.
Inspiration: Holan mountain rock painting is a precious ancient civilization heritage of China. Nowadays, due to environmental reasons, it is gradually disappearing, but many people still don't know its existence. Therefore, I have planned a digital art festival of Holan Mountain with the theme of across. The main visual performance of this festival is to redesign the rock paintings digitally as a kind of digital protection, so that they can be spread and applied in the contemporary era and play the contemporary value of ancient culture.
Project Duration: The project starts in Hangzhou in March 2021, will be completed in Hangzhou in April 2021 and will be presented in Helan Mountain, Ningxia in May 2021
Operation Flow: Different motifs can be seen with different viewing angles of the poster. The traditional Holan Mountain motif and the modern Holan Mountain motif keep disappearing and reappearing as the perspective changes. This expresses the concept of an ancient civilisation disappearing and transforming into a new form, and the new form inheriting the ancient civilisation.
Team Members: Creative Director: Xuguang Zhu
Designer: Chao yang
Designer: Yiyang Li
Designer: Yilin Wang