Type Specimen Alskar Cruth-Clò by Paul Robb and Moira Bartoloni

Type Specimen Alskar Cruth-Clò by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

AirgeadGrafaig· 2022

Type Specimen Alskar Cruth-Clò

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

Duais Airgid A' Design Award Winner in Grafaig Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Type Specimen Alskar Cruth-Clò

Tha Alskar sans na chruth-clò sans serif farsaing co-aimsireil eireachdail le eadar-dhealachaidhean dearbhte geoimeatrach làidir stoidhle, a’ tarraing air bòidhchead agus a ’riochdachadh bòidhchead gluasadach an latha an-diugh. Chaidh an seòrsa sampall a chlò-bhualadh mar phàipear-naidheachd A2 (air a phasgadh agus air a chuir mar A4) agus a’ taisbeanadh an cruth-clò le faireachdainn agus eòlas ùr-nodha.

The Recognition

About the Duais Airgid A' Design Award

Tha Type Specimen Alskar Cruth-Clò air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Type Specimen Alskar Cruth-Clò na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Type Specimen Alskar Cruth-Clò na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Alskar sans is an elegant contemporary wide sans serif typeface with strong stylistic geometric authentic contrasts, drawing on the aesthetics and representing the shifting contemporary aesthetics. The type specimen was printed as a newspaper A2 (folded and sent as A$) and presents the type face with a modern feel and experience.
Dimensions & Packaging: The project was designed in A2 spreads, folded to A4
Tags: Font design, Branding, Identity, Type design
Production Technology: The final specimen was printed on newspaper stock in CMYK
Design Challenge: The challenge was to interpret mainly an architectural movements and design a typeface that would visually feel correct within that genre.
Research: We researched the Brutalist movement in both architectural and visual arts.
Inspiration: The inspiration for the typeface was to design a character set with a contemporary feel with a strong aesthetic feel of the Brutalist movement. The idea was to develop a versatile font that would give the right visual consistencies to brand ranging from high fashion to artistic communications
Project Duration: The type face was developed from September 2021 and release January 2022.
Operation Flow: The specimen was sent to existing and potential design customers.
Team Members: Paul Henry robb
Moira Bartoloni
Image Credits: Paul Henry Robb