Middle of Nowhere Duilleag Mhearachd Làraich-lìn by Yijia Xie

Middle of Nowhere Duilleag Mhearachd Làraich-lìn by Yijia Xie is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dealbhadh Làraich-lìn agus Lìon Competition Category.

AirgeadLìon· 2022

Middle of Nowhere Duilleag Mhearachd Làraich-lìn

by Yijia Xie

Client: IBM Research

Duais Airgid A' Design Award Winner in Lìon Category

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The Design

About Middle of Nowhere Duilleag Mhearachd Làraich-lìn

'S e duilleag mearachd 404 a th' ann am Middle of Nowhere a chaidh a chruthachadh airson làrach-lìn buidheann rannsachaidh. Nochdaidh duilleag 404 nuair nach eil an duilleag-lìn a chaidh iarraidh ann, agus tionndaidhidh an dealbhadh seo am mionaid sin gu tadhal air àiteachan mac-meanmnach. Tha na cruthan-tìre a tha air an sealltainn air an dèanamh le lìonra cuibhreannach còmhstritheach, modail ionnsachadh-inneal a chaidh a thrèanadh air na mìltean de dhealbhan de chruthan-tìre fìor bho air feadh an t-saoghail. 'S e àiteachan nach eil ann an àite sam bith a th' anns na toraidhean. Tha an duilleag air a togail mar làrach-lìn fhreagarrach, agus 's e an rùn a bhith a' dèanamh a bhith caillte air-loidhne sàmhach agus tarraingeach.

The Recognition

About the Duais Airgid A' Design Award

Tha Middle of Nowhere Duilleag Mhearachd Làraich-lìn air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Middle of Nowhere Duilleag Mhearachd Làraich-lìn na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Middle of Nowhere Duilleag Mhearachd Làraich-lìn na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This 404-page design comes from the idea of "The middle of nowhere." "404" means that the webpage doesn't exist, so this project creates an environment that makes users feel lost around the internet data and enjoy the virtual landscapes. By training a machine learning model that combines thousands of images, Yijia creates unique and beautiful places that don't exist in the whole world or even in the universe. They are just the landscapes generated by Artificial Intelligence.
Dimensions & Packaging: Responsive website construction
Tags: Machine Learning, Artificial intelligence, Website design, GAN
Production Technology: Generative adversarial network/Machine learning/UI Design
Design Challenge: It's difficult to collect all the appropriate databases and train the machine learning model. I tested many times and learned the new technology&knowledge during the model training to get unique and beautiful results.
Research: Our goal is to create an unprecedented 404 page connecting to IBM Research's brand identity and focus areas. I came up with different sketch directions, including typography&illustration style, and an interactive website. We finally decided on the concept of "Middle of nowhere" by using artificial intelligence technology. We hope to relay "Welcome to the future" to people through this 404 page.
Inspiration: As a top leader in the AI industry, IBM Research is relentlessly curious about all the ways that computing can change the world. Today's AI is narrow. Applying trained models to new challenges requires an immense amount of new data training and time. People need AI that combines different forms of knowledge, unpacks causal relationships, and learns new things on its own. This 404 page explores a new possibility combining machine learning and design practice to increase the brand awareness of IBM research.
Project Duration: 2021.11-2022.02 New York
Operation Flow: These images/videos of nonexistent landscapes were created using a generative adversarial network. It’s a type of machine learning model that can create novel content after being shown many original pieces of content. In this case, we showed our GAN thousands of images of landscapes from around the globe, and it generated these rather other-worldly images by combining aspects of everything it’s been shown.
Team Members: Design Lead/Art Director: Yijia Xie
Image Credits: IBM Research/Yijia Xie