Umha Grafaig · 2022
Jing Yin Li Dealbhadh Aithne Brànda
by Sxdesign
- Duais Umha A' Design Award 2022 in Grafaig
- CLIENT: Jing Yin Li
- Estimated Number of Design Views: 15,562
- Verification code 527335BDC3 · Verify this award
Colors
About Jing Yin Li Dealbhadh Aithne Brànda
'S e Jing Yin Li aithne brànda a chaidh a dhealbhadh airson brànd glanadh is cùraim aodaich sa mhargaidh Shìneach. Tha an suaicheantas air a thogail à cumaidhean geoimeatrach sìmplidh, ceàrnagan agus cairteal chearcaill, air an cur ann an ceithir sreathan. Tha trì dhe na sreathan a' cruthachadh nan litrichean J, Y agus L, ciad litrichean ainm a' bhrànda. Tha na cumaidhean air an co-thaobhadh ann an cruth cothromach agus co-shìmeatrach gus earbsachd is seasmhachd a chomharrachadh. Tha dath a' bhrànda cothromaichte eadar dearg is purpaidh, a' toirt iomradh air criadhadaireachd thraidiseanta Shìneach agus air àirneis fiodh-seandail dhearg. Tha an suaicheantas fhathast so-leughte aig meud as lugha de 6 le 12 millimeatairean.
About the Duais Umha A' Design Award
Tha Jing Yin Li Dealbhadh Aithne Brànda air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Jing Yin Li Dealbhadh Aithne Brànda na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Jing Yin Li Dealbhadh Aithne Brànda a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.
Press Kit
- Unique Properties
- This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
- Dimensions & Packaging
- Minimum size of logo: 6mmx12mm
- Tags
- Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
- Production Technology
- Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
- Design Challenge
- 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future - Research
- Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
- Inspiration
- For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
- Project Duration
- July to November, 2021, at Beijing, Shenzhen
- Operation Flow
- Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
- Patents
- Sxdesign
- Image Credits
- Sxdesign
