Sxdesign Aithne Bhranda by Sxdesign is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

AirgeadGrafaig· 2022

Sxdesign Aithne Bhranda

by Sxdesign

Client: Sxdesign

Duais Airgid A' Design Award Winner in Grafaig Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sxdesign Aithne Bhranda

'S e aithne bhranda a th' ann an Sxdesign a chaidh a chruthachadh airson stiùidio dealbhaidh a tha stèidhichte ann am Beijing, Sìona. Tha gach mion-phàirt den shuaicheantas a' leantainn co-mheas de 1:1.414, a bheir coltas dlùth agus stòlda don chomharra. Bidh eileamaidean grafaigeach beaga anns na h-oiseanan a' cur nan comharran-luaidh nar cuimhne agus a' cur frèam air ceart-cheàrnagan an t-suaicheantais. Nì an rèiteachadh an comharra co-chothromach agus tha e a' moladh luaidh, comharrachadh agus mìneachadh cànain agus bheachdan. Tro ghrafaigean gluasaid, faodaidh an suaicheantas fàs cuideachd gu bhith na chruth traidiseanta Sìneach de ainm an stiùidio, a' ceangal traidisean agus dealbhadh ùr-nodha.

The Recognition

About the Duais Airgid A' Design Award

Tha Sxdesign Aithne Bhranda air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Sxdesign Aithne Bhranda na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Sxdesign Aithne Bhranda na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
Dimensions & Packaging: It can be print on various size and material.
It also can grow into its classical style Chinese name by motion graphs.
Tags: Brand Identity, Chinese, Modern, Traditional, Orange, Language
Production Technology: Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
Design Challenge: The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
Research: Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
Inspiration: As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
Project Duration: Fr. November 2021 to January 2022, Beijing, China.
Operation Flow: The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
Patents: Sxdesign
Team Members: Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu
Image Credits: Sxdesign