Now Prìomh Ghnìomh: Ealain Còmhdach Chlàir by Yijia Xie

Now Prìomh Ghnìomh: Ealain Còmhdach Chlàir by Yijia Xie is a highly esteemed winner of the very prestigious 2022 Duais Iarainn A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

IarannGrafaig· 2022

Now Prìomh Ghnìomh: Ealain Còmhdach Chlàir

by Yijia Xie

Client: Yijia Xie

Duais Iarainn A' Design Award Winner in Grafaig Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Now Prìomh Ghnìomh: Ealain Còmhdach Chlàir

Teacsa Leabhair: Is e Now dealbhachadh clàir a chaidh a chruthachadh airson neach-ciùil aig a bheil sia òrain a dh'innseas sgeulachdan mu bhruadaran, fàs agus gaol. Thathar a' gabhail aon charactar Sìneach brìoghmhor bho gach tiotal òrain, leithid Cruinne-cè, Uisge, Creid, Sùilean, Gealach agus Reul. Tha na caractaran seo air an cothlamadh le colàis dhigiteach agus còdadh ginteachail. Thathar a' cur nan eileamaidean a chaidh a thaghadh a-steach do phrògram coimpiutair a chruthaicheas mìltean de ghraifigean eadar-dhealaichte, mar sin tha gach filleadh pacaidean gu math sònraichte dha fhèin. Tha am fòrmat ceàrnagach a' tomhas 4.25 le 4.25 òirlich. Tha am pròiseact a' gabhail a-steach sia dealbhachaidhean còmhdaich, leabhar bhriathran nan òran agus pacaid a' chlàir.

The Recognition

About the Duais Iarainn A' Design Award

Tha Now Prìomh Ghnìomh: Ealain Còmhdach Chlàir air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Now Prìomh Ghnìomh: Ealain Còmhdach Chlàir na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Now Prìomh Ghnìomh: Ealain Còmhdach Chlàir airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This album explores the musician's self-awareness, beliefs, truth, and choice. Six songs in the album respectively tell six stories of him about dreams, growth, and love. I explored integrating Chinese characters with modern design in the album design while taking the most meaningful Chinese character in each song title, like Universe, Rain, Believe, Eyes, Moon, Star. Then I experimentally discovered a new creative form merging Chinese characters, collage, and generative coding.
Dimensions & Packaging: Width: 4.25in X Height: 4.25in
Tags: Album Design, Graphic Design, Typography, Generative Coding, Print Design
Production Technology: Print Design / Digital Collage / package design / generative coding
Design Challenge: One of the most challenging parts is combining each Chinese character with the graphics and images to tell a better story.
Research: This album design is trying to explore a new possibility between Chinese characters, typography, graphics, collages, and Computing. I experimentally combine the traditional design practice with the new technology "generative coding" to create the whole album packaging, including six EP cover designs, lyrics book designs, and album package designs.
Inspiration: Growing up in China, I deeply love China's extensive and profound culture. By practicing calligraphy, I understand Chinese characters are not just a carrier of information but also a beautiful art per se. There are thousands of forms of Chinese characters, and each of them is infused with history. As a designer, I'm eager to discover more possibilities for the future of Chinese character design.
Project Duration: September 2021 - January 2022
Operation Flow: I inserted the elements separately into computer programming and generated thousands of different new graphics. The generative collages were used on the packaging design for the new album. So everyone receives a unique packaging wrap. Then I fused Yuli's music with these moving collages. I love experimenting with random collisions and producing mint and exciting things. Mixing traditional elements and modern technology delivers surprising outcomes and also brings balance between randomness and order.
Team Members: Designer: Yijia Xie