Carbon Research Aithne Bràinde by Sxdesign is a highly esteemed winner of the very prestigious 2022 Duais Umha A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.
UmhaGrafaig· 2022
Carbon Research Aithne Bràinde
by Sxdesign
Client: Carbon Research
Duais Umha A' Design Award Winner in Grafaig Category
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- Verified Award Winner
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The Design
About Carbon Research Aithne Bràinde
Is e Carbon Research aithne bràinde a chaidh a chruthachadh airson iris acadaimigeach a chaidh a stèidheachadh ann an co-theacsa neodrachd carboin. Tha an suaicheantas a' co-cheangal ìomhaigh na talmhainn ri structar atamach a' charboin gus dìon na h-àrainneachd a chur an cèill. Bidh ceanglaichean loidhne a' co-aonadh domhan-leudan na talmhainn ri slighean dealanan, a' moladh smaoineachadh fosgailte agus conaltradh nas fharsainge. Tha an structar co-chothromach, cuairteachail a' nochdadh coimhearsnachd acadaimigeach aonaichte. Tha an suaicheantas co-cheangailte air a chlò-bhualadh air còmhdaichean irisean agus meadhanan corporra eile, agus fanaidh e so-leughte aig meud as ìsle de 20 le 5 millimeatairean.
The Recognition
About the Duais Umha A' Design Award
Tha Carbon Research Aithne Bràinde air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Carbon Research Aithne Bràinde na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Carbon Research Aithne Bràinde a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Carbon Research's logo uses earth and carbon atomic to convey ideas of carbon neutrality and eco-protection. In detail, we use line connections to merge earth’s latitudes with electronic tracks, which means bounds of thought and symbolizes more communication. The surrounding and symmetrical structure reflects the image of a cohesive academic community. Overall, the design conveys the brand value of an international, top-tier journal and reflects a sense of mission for the time.
- Dimensions & Packaging
- The combine logo can be print on the minimal size at 20mm x 5mm.
- Tags
- graphics, illustration and visual communication, logo, academic journal, carbon, earth
- Production Technology
- It can be printed on magazine covers or other products.
- Design Challenge
- In order to express carbon, environmental protection and other elements while making the brand logo convey a deeper significance to help brand positioning, the selection of elements, how to match and combine them, and how to handle the details in the design process are huge challenges that require systematic and unified thinking by the design team.
- Research
- Research has shown that visual symbols with broad consensus can evoke a common memory and establish a unified perception of a certain figure. Earth is one of such symbols. besides expressing the concept of eco-friendly, the use of the earth as the core element of the organization over a long period of time has built a solid consensus in people's minds that they are socially responsible, international and reliable, which is the main reason why we chose this element for carbon research.
- Inspiration
- Carbon Research is an academic journal founded in the context of carbon neutrality. It aims to promote the cause of human eco-protection with an international, top-notch and authoritative figure. Based on this position, designers finally chosen the earth, commonly used by international organizations as the core element of the brand identity with the carbon atomic structure.
- Project Duration
- The project started in January 2022 in Beijing and finished in February 2022 in Beijing, China.
- Operation Flow
- The combine logo is used primarily as a typographic element on journal covers, as well as printed on journal covers or other physical media.
- Patents
- Sxdesign
- Team Members
- Yingfei Sun
Hao Huang
Qian Hao
Haining Jiang
Xu Chen
Rong Zhang
Wushuang Li
Fengchang Wu - Image Credits
- Sxdesign
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