Unless Agency Làrach-lìn by Fanny De Bray

Unless Agency Làrach-lìn by Fanny De Bray is a highly esteemed winner of the very prestigious 2022 Duais Iarainn A' Design Award in Dealbhadh Làraich-lìn agus Lìon Competition Category.

IarannLìon· 2022

Unless Agency Làrach-lìn

by Fanny De Bray

Client: Unless agency

Duais Iarainn A' Design Award Winner in Lìon Category

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Verified Award Winner

Verify Award Status for #138097

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Unless Agency Làrach-lìn

Is e Unless Agency làrach-lìn a chaidh a chruthachadh mar phàirt de dhearbh-aithne branda nas fharsainge airson buidheann comhairleachaidh is conaltraidh. Chaidh an làrach-lìn a leasachadh às deidh mion-sgrùdadh margaidh air gluasadan, suidheachadh farpaiseach agus cleachdaidhean roinne, a lean gu àrd-ùrlar branda a mhìnich na prìomh theachdaireachdan. Thathas a' cleachdadh cumadh a' mhonograim branda gus cruthan geoimeatrach cruinn a dhealbhadh a tha a' cur structar air teacsa is dealbhan agus a chruthaicheas ìomhaighean a mhìnicheas na prìomh phuingean. Tha dathan is ìomhaighean air am brosnachadh le nàdar agus le saoghal an sòghalachd, a' nochdadh luachan agus dòigh-obrach phongail na buidhne.

The Recognition

About the Duais Iarainn A' Design Award

Tha Unless Agency Làrach-lìn air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Unless Agency Làrach-lìn na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Unless Agency Làrach-lìn airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
Dimensions & Packaging: Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.

The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared.
Tags: (communication material) (web design) (digital design)
Production Technology: After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently

It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely.
Inspiration: The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.

The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision).
Team Members: Amandine Lantelme
Anna Cesa
Fanny de Bray.