Audemars Piguet Dealbhadh Taobh a-staigh Taigh-tasgaidh by Atelier Brueckner is a highly esteemed winner of the very prestigious 2022 Duais Òir A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.
ÒrTaobh a-staigh· 2022
Audemars Piguet Dealbhadh Taobh a-staigh Taigh-tasgaidh
Client: Audemars Piguets
Duais Òir A' Design Award Winner in Taobh a-staigh Category
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The Design
About Audemars Piguet Dealbhadh Taobh a-staigh Taigh-tasgaidh
'S e taobh a-staigh taigh-tasgaidh a th' ann am Musée Atelier Audemars Piguet a chaidh a chruthachadh airson neach-dèanaimh uaireadairean Eilbheiseach. Tha an taisbeanadh a' còmhdach 1,100 meatair ceàrnagach agus tha e suidhichte ann an Le Brassus, san Eilbheis, am baile beag far an deach a' chompanaidh a stèidheachadh. Bidh luchd-tadhail a' leantainn slighe shnìomhanach shruthach le aithris eagraichte, agus tha cànan dealbhaidh fa leth aig gach caibideil. Bidh ìomhaighean-snaidhte, automata agus ionnstalaidhean cinèiteach a' toirt ruitheam don taisbeanadh, a tha ceangailte gu lèirsinneach ris an t-sealladh-tìre mun cuairt. Bidh faileasan agus sgàilean ag atharrachadh a rèir àm an latha agus an t-seusain.
The Recognition
About the Duais Òir A' Design Award
Tha Audemars Piguet Dealbhadh Taobh a-staigh Taigh-tasgaidh air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Audemars Piguet Dealbhadh Taobh a-staigh Taigh-tasgaidh na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Audemars Piguet Dealbhadh Taobh a-staigh Taigh-tasgaidh a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Musee Atelier Audemars Piguet immerses visitors in the Swiss watch manufacturers past, present and future. It is situated in the historical location where the company was established: the small village of Le Brassus. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language.
- Dimensions & Packaging
- The exhibition area is 1,100 sqm.
- Tags
- Watch, Audemars, Piguets, craftmanship, luxury
- Production Technology
- Optically flowing transitions characterise the exhibition. Depending on the time of day and the season, the overall impression changes. Reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the rhythmically flowing route as a flowing continuum with a composed narration. Each chapter has its own design language and is introduced by an interlude, a mechanical sculpture or an artistically designed display item.
- Design Challenge
- Premium Swiss watchmaker Audemars Piguet stands for meticulous precision, use of the highest quality materials and the best craftmanship. These values were translated into the spacial design and the visitor experience. Creating these innovative concepts and bringing them to life is not only a magical process, but also requires a lot of preparation: from floorplans and renderings to models and planning of technical details.
- Research
- The scenography of the museum shows the milestones of the brands development and related technical innovations as well as the entire design process. This starts from the origins of watch making in the Vallee de Joux, passes over the escapements and the complications by putting emphasis on the Royal Oak series.
- Inspiration
- The visitors immerse the Swiss watch manufacturers past, present and future. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language. The history of the company serves as a starting point of the narration. Visitors travel through the building as they would through the spring of a timepiece.
- Project Duration
- The Musee Atelier Audemars Piguet is situated in the historical location where the company was established: the small village of Le Brassus, Switzerland. It was finished in June 2020.
- Operation Flow
- The scenography offers a diverse experience of watchmaking with crescendos, highpoints and contemplative moments. Various sculptures, automata and kinetic installations give rhythm to the exhibition, which is optically linked to the surrounding landscape.
In the heart of the spiral, visitors approach the Complications. They are demonstrated by mechanical installations and give visitors a feeling about the complexity of the watch mechanisms. Eight watches with Grande Complications are placed around the Universelle, the most complicated watch that Audemars Piguet has ever created. - Team Members
- Wassim Melki
Sungha Kim - Image Credits
- General Planning, Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER
Light Planning with: LDE Belzner Holmes
Media Planning with: medienprojekt p2
Architecture: BIG Bjarke Ingels Group
Photography: Giovanni Emilio Galanello
Illustrator: Benjamin Guschlbauer
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