The Taoscan Th’ Ann Am Pacadh Uisge-Beatha Èireannach by Tiago Russo

The Taoscan Th’ Ann Am Pacadh Uisge-Beatha Èireannach by Tiago Russo is a highly esteemed winner of the very prestigious 2022 Duais Òir A' Design Award in Dealbhadh Pacaidh Competition Category.

ÒrPacadh· 2022

The Taoscan Th’ Ann Am Pacadh Uisge-Beatha Èireannach

by Tiago Russo

Client: The Craft Irish Whiskey Co.

Duais Òir A' Design Award Winner in Pacadh Category

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Colors

The Design

About The Taoscan Th’ Ann Am Pacadh Uisge-Beatha Èireannach

Gus seasamh a-mach bhon t-sluagh feumaidh tu a bhith iongantach. Agus chan e toradh àbhaisteach a th’ anns an Taoscan: chan eil uisge-beatha air an talamh coltach ris. Air a dhealbhadh airson na h-ionadan as fheàrr, a’ goid an solas air a’ bhàr. Chaidh an stand agus na goireasan a dhealbhadh gus seirbheis uisge-beatha foirfe a thabhann: tha an dealbhadh fosgailte, 360 ceum aige a’ leigeil leis a bhith air fhaicinn bho gach ceàrn, a’ cleachdadh farmad bho gach neach eile sa bhàr. An seasamh walnut, na gasan copair mionaideach a tha a’ leantainn suas gu cas leathair, an obsidian no am botal agus na glainneachan làn chiùird; tha a h-uile pàirt den Tasocan na bhinnean de shàr-mhathas dealbhaidh.

The Recognition

About the Duais Òir A' Design Award

Tha The Taoscan Th’ Ann Am Pacadh Uisge-Beatha Èireannach air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi The Taoscan Th’ Ann Am Pacadh Uisge-Beatha Èireannach na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh The Taoscan Th’ Ann Am Pacadh Uisge-Beatha Èireannach a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The world's first whiskey to be finished in Port and Chestnut, The Taoscan is a showstopping single malt, destined to restore Irish whiskey to a world stage in a rare, limited-edition release of just 4000 bottles.

Created by the award-winning designer, Tiago Russo, The Taoscan offers every element for the perfect pour. A graceful, refined design, the walnut of the base calls to mind the rich, dark tones of an elegant bar, while the copper stems honour the cooperage and tones of a distillery.
Dimensions & Packaging: Display Case: 310W x 225D x 350H
The Serving Tray: 280W x 200D x 305H

The tray maximises the entire tasting experience, accommodating not only the bottle, but the entire range of bespoke accessories: a glass and copper pipette, whiskey stones, carafe, coaster and glass, brought together to provide the ultimate whiskey bar experience. Protecting all these skilfully crafted items is the collector's display case, a statement piece with copper locks that turn The Taoscan into a museum-like product.
Tags: Whiskey, Whisky, Luxury, Packaging, Box, Bottle, Tray, Design, Collection, Product
Production Technology: The bespoke Taoscan glass vessel presents a faceted design with a thick base that elevates the whiskey, diamond-shaped towards the front, amongst a richness of colours that highlight the whiskey, always with the copper, leather and wooden accents in the background.

The tray, on the other hand, combines everything needed for the ultimate whiskey tasting experience. Accessories, glass and bottle are precisely set into pockets that create the perfect immersion amongst the walnut and copper details.
Design Challenge: The main challenge in creating The Taoscan was to provide a product that could, at the same time, provide all the components needed for the perfect whiskey tasting, and remain luxurious and easily interacted with. The goal was to see The Taoscan as an entire experience, instead of a closed box revealing just a bottle and the accessories are mere attachments. Here, the entirety of the product and their components matter, as only by using all of them we have the ultimate tasting experience.
Research: The development of The Taoscan was always based on creating the most complete whiskey tasting experience for bars and private events, compiled into one single product. Therefore, every single element was not just collated, but specifically designed for this product, from the bottle to the glasses, pipette or coasters. Every single detail had to compliment each other, fulfilling the user with the ultimate experience, allowing a person to fully enjoy the whiskey without any external accessories.
Inspiration: Based on an open tray design, The Taoscan was created to be the centre of attention, a true centrepiece when brought to a table to be served. Visible from any angle, this 360-degree open design allows the bottle and the colours of the whiskey to showcase no matter the angle.

The copper structure brings warmth to the tray, while the dark wood and leather handles bring a richness of textures to hold and admire, with a bottle that rises into a masculine silhouette, finished in obsidian detailing.
Project Duration: Designed between November 2020 and May 2021, and firstly launched at a private tasting event in October 2021 in London, highly acclaimed by the critics and media before winning several accolades for both tasting and design awards. A completely different approach on Irish Whiskey and disrupting the experience boxes launched in the past, the innovative design allows for a total optimisation of an immersive and luxurious whiskey tasting experience.
Operation Flow: Open the clasps in the display case and remove the lid by the upper leather handle, revealing the tray. As an open design, any component can be accessed at any point, from any angle. Glass, coaster and whiskey stones start the tasting experience, leading to the pour of the whiskey, before the pipette extracts water from the carafe in order to open up the flavours, making The Taoscan the ultimate bar tasting experience, where one single product coveys every detail to allow the perfect immersion.
Team Members: Tiago Russo
Katia Martins
Image Credits: All imagery copyrights "The Craft Irish Whiskey Co."