Naturally Fluid Dearbh-aithne Bhranda le Centrick

Tha Naturally Fluid Dearbh-aithne Bhranda le Centrick na bhuannaiche air leth urramach anns an fharpais chliùitich 2022 Duais Umha A' Design Award ann an Roinn Farpais Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach.

UmhaGrafaig· 2022

Naturally Fluid Dearbh-aithne Bhranda

le Centrick

Neach-ceannach: Centrick Marketing Solutions LLP

Buannaiche Duais Umha A' Design Award ann an Roinn Grafaig

10,359

Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #139075

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Naturally Fluid Dearbh-aithne Bhranda

Is dearbh-aithne branda í Naturally Fluid a cruthaíodh d'fhéile scannán idirnáisiúnta faoin dúlra. Úsáideann an dearbh-aithne teanga dearaidh sreabhach ar féidir léi téamaí na féile a chur i láthair le chéile nó gach téama a aibhsiú ann féin. Tarraingíodh agus phéinteáladh gach eilimint de láimh le dathanna uisce, agus ansin digitíodh agus cuireadh le chéile iad chun cosúlacht cnuasaigh den dúlra a chruthú. Tagann clófhoireann geoiméadrach gan seirif i dteannta na léaráidí amha. Tacaíonn comharthaí branda agus comharthaí focal le haitheantas. Deartha ar dtús don digiteach a bhí an córas, chun oibriú go maith ar ghléasanna móibíleacha agus ar na meáin shóisialta.

An Aithneachadh

Mu dheidhinn Duais Umha A' Design Award

Tha Naturally Fluid Dearbh-aithne Bhranda air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Naturally Fluid Dearbh-aithne Bhranda na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Naturally Fluid Dearbh-aithne Bhranda a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: The Kirloskar Vasundhara International Film Festival, focuses on giving back to nature. The backdrop of every film festival are the themes. This insight sparked a dynamic design language that could highlight the themes collectively, or bring alive each theme individually, without losing its essence or recall. An organic, earthy style of illustrations was used. It was kept raw, unfiltered and coloured in a way that elements stood out individually, yet stayed together harmoniously, just as in nature.
Tomhasan & Pacadh: Being an online festival each element had to be created digital first. The design language had to render horizontally and vertically without compromising on brand recall. Promotional films had to play across media, devices and platforms. Each film had to be created in ratios of 1x1, 4x3, 16x9 and 9x16. We created Brand Marks, Word Marks that integrated elements of each theme while visually aiding recall and recognition.
Tagaichean: brand identity, branding, communication, dynamic identity, fluid design system, visual language
Teicneòlas Cinneasachaidh: To create this unique visual language, we went back to the basics. Each element was hand drawn and completed using watercolours, converted to electronic format, cut out and put together in such a way as to resemble a collage of nature. The elements chosen for each theme ensured they would pop and shine due to their natural colour palette. Gilroy, a modern sans-serif font with a geometric touch was chosen as it's well-suited to graphic design while rendering beautifully across mediums.
Dùbhlan Dealbhaidh: A pandemic struck. What used to be an offline festival on wildlife, evolved into an online festival about nature. It covered topics such as health of society, health of nature and the state of food systems. This festival now needed a new identity that had to be crafted digital first and mobile friendly. We used hand drawn illustrations to create art forms coupled with a geometric typeface, giving it a distinctive look. It was kept fluid in nature to render across devices and platforms.
Rannsachadh: The world is changing. Humans, now, are not at the top of the food chain. We ignored the call to protect, conserve and nurture the world around them. We had to communicate the need for change. In Indian culture The Mother is considered the holy grail. More revered than her is Mother Nature. While she is worshipped, the manner in which she is, actually hurts her. Hence the entire concept revolved around the thought, your mother has something to say to you. Will you listen?
Brosnachadh: For a film festival about nature, nature formed the inspiration for the visual language and the tone of voice. The style of illustrations reflected the rawness of nature and its imperfect beauty. The films used Mother Nature as the voice to communicate with the audience and get them to watch the Kirloskar Vasundhara International Film Festival.
Faid a' Phròiseict: October 2021 to 30 December 2021, started in Mumbai and aired across the world.
Sruth Obrachaidh: The film festival was hosted on insider.in. A brand film was used to communicate the essence of it, while shorter topical films brought alive the relevance of each theme. The design system used at the end of each film, was customised to stay relevant to the theme. The entire design language was kept fluid to render across social media posts, stories, reels, connected televisions, and most importantly mobile devices. It drove audiences to the film festival with just a simple click.
Buill na Sgioba: Roy Menezes
Yash Chauhan
Zara Daruwalla
Vama Shah
Saurabh Choudhary
Malavika Shah
Shreyas GT
Krutika Mody
Anamta Shaikh
Kelly Dlima