Abstract Illustrations Dealbhan Eas-Chruthach Is E Seòrsa De Ghrafaigeachd A Th’ Ann An Uidheamachd Dealbhaidh Branndaidh by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2022 Duais Iarainn A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.
IarannGrafaig· 2022
Abstract Illustrations Dealbhan Eas-Chruthach Is E Seòrsa De Ghrafaigeachd A Th’ Ann An Uidheamachd Dealbhaidh Branndaidh
Client: TELS Group
Duais Iarainn A' Design Award Winner in Grafaig Category
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The Design
About Abstract Illustrations Dealbhan Eas-Chruthach Is E Seòrsa De Ghrafaigeachd A Th’ Ann An Uidheamachd Dealbhaidh Branndaidh
B’ e an rannsachadh fad-ùine airson stoidhle eas-chruthach gun samhail a bh’ ann airson dealbhan gun samhail a chruthachadh airson an uidheamachd bhranndaichte bliadhnail. Chruthaich sinn 10 sgrìobhaidhean foirmeil eadar-dhealaichte le loidhnichean beothail beothail ann an palettes eadar-dhealaichte. Is e am prìomh eadar-dhealachadh sa phròiseact cruthachadh dealbhan bun-bheachdail le suaicheantas airson a h-uile toradh promo. Tha na dealbhan uile air an tarraing le làimh anns an dòigh gouache. Bidh sgrìobhaidhean foirmeil dathach ann an stoidhle sreathach as ìsle a’ cuideachadh thoraidhean gus seasamh a-mach bho ghrunn eisimpleirean farpaiseach eile.
The Recognition
About the Duais Iarainn A' Design Award
Tha Abstract Illustrations Dealbhan Eas-Chruthach Is E Seòrsa De Ghrafaigeachd A Th’ Ann An Uidheamachd Dealbhaidh Branndaidh air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Abstract Illustrations Dealbhan Eas-Chruthach Is E Seòrsa De Ghrafaigeachd A Th’ Ann An Uidheamachd Dealbhaidh Branndaidh na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Abstract Illustrations Dealbhan Eas-Chruthach Is E Seòrsa De Ghrafaigeachd A Th’ Ann An Uidheamachd Dealbhaidh Branndaidh airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
- Dimensions & Packaging
- The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit.
- Tags
- Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
- Production Technology
- In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
- Design Challenge
- The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
- Research
- The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
- Inspiration
- The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
- Project Duration
- The branding kit was created in 2019 for all needs in the 2020 year.
- Operation Flow
- All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
- Patents
- © Nargiza Usmanova
© NUMZ Graphics - Team Members
- Illustrator and Graphic Designer - Nargiza Usmanova
- Image Credits
- Illustrator and Graphic Designer - Nargiza Usmanova
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