Big Dream Dealbhadh Lèirsinneach by Alice Zong is a highly esteemed winner of the very prestigious 2023 Duais Airgid A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.
AirgeadGrafaig· 2023
Big Dream Dealbhadh Lèirsinneach
by Alice Zong
Client: Alice Zong Design
Duais Airgid A' Design Award Winner in Grafaig Category
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- Verified Award Winner
- Verify Award Status for #139435
The Design
About Big Dream Dealbhadh Lèirsinneach
Tha an dealbhadh lèirsinneach seo a’ toirt urram do Mhìos Dualchais Ameireagaidh Àisianach a’ Chuain Shèimh le measgachadh de stoidhlichean traidiseanta is ùr-nodha a ghlacas brìgh ealain clasaigeach Sìneach. Bidh bruis-bhruis le nuance a’ taisbeanadh bòidhchead agus doimhneachd a’ chruth ealain seo. Tha an sgrùdadh a’ taisbeanadh cothromachadh sòghalachd agus cudrom cultarach a tha co-chosmhail ri peannaireachd Sìneach, a’ soilleireachadh cho iomchaidh sa tha e do chultar Àisianach. Tha an cànan dealbhaidh gun ùine, a’ tighinn còmhla ealain is dealbhadh gus ceangal a dhèanamh ri bòidhchead an ama a dh’ fhalbh agus aig an aon àm a’ cruthachadh slighe a dh’ionnsaigh an ama ri teachd, mar chomharrachadh air cultar Àisianach a’ Chuain Shèimh Ameireaganach.
The Recognition
About the Duais Airgid A' Design Award
Tha Big Dream Dealbhadh Lèirsinneach air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Big Dream Dealbhadh Lèirsinneach na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Big Dream Dealbhadh Lèirsinneach na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is distinguished by its focus on Chinese calligraphy and its cultural significance to Asian Pacific American heritage. It blends traditional and modern styles, showcasing the beauty and richness of the art form through nuanced brushstrokes. The fusion of traditional and modern styles creates a timeless and relevant design language, where art and design merge to create a visual language that transcends boundaries and connects us to the beauty of the past while forging a path towards the future. This study exhibits a fine balance of sophistication and cultural richness that is synonymous with Chinese calligraphy, highlighting the art form's cultural importance and relevance to Asian Pacific American heritage.
- Dimensions & Packaging
- Width 10-inch x Height 10-inch visual design
- Tags
- Visual design, Digital design, Graphic design, Typography, Color, Chinese Elements
- Production Technology
- In the spirit of Asian Pacific American Heritage Month, the designer conducted research on traditional Chinese elements and utilized innovative technologies to create a stunning design. Using Adobe Illustrator, digital Kanji strokes were translated and written, while Adobe Photoshop and Adobe Lightroom CC were used to create a layout and combine the Kanji strokes of Big Dream with photography backgrounds. The result is a beautiful blend of traditional and modern techniques that celebrate the cultural significance of Chinese calligraphy and its relevance to Asian Pacific American heritage.
- Design Challenge
- This project balanced traditional Chinese calligraphy with modern design, honoring the significance of Asian Pacific American Heritage Month. Extensive research, including traveling to China and consulting with calligraphers, fully understood the art form's cultural significance. The stunning poster design seamlessly blends tradition and modernity, showcasing the timeless beauty of Chinese calligraphy while embracing contemporary design. It highlights the rich cultural heritage of Asian Pacific Americans and the importance of celebrating their contributions to art and design.
- Research
- The research traced the roots of Chinese calligraphy, exploring the Kanji symbol for "Big Dream." Learning from master calligraphers in China, I gained a deeper appreciation for the beauty and complexity of this art form, capturing its essence in my designs. This journey celebrates Asian American Heritage Month, my culture, and heritage, and highlights the importance of our dreams for our future.
- Inspiration
- This visual design draws inspiration from Chinese calligraphy, creating a unique and exquisite aesthetic that honors the richness of the Asian culture. The Kanji symbol for "Dream" represents the endless possibilities in the environment, striking a balance of sophistication and cultural richness synonymous with Chinese calligraphy. Each brush stroke captures the essence of traditional Chinese art, reflecting a deep appreciation for cultural heritage. The design language is timeless and relevant, merging art and design to connect us to the beauty of the past while forging a path towards the future, in celebration of the richness of Asian Pacific American culture.
- Project Duration
- The project was started in Nov 2021 in the U.S. and finished in March 2023
- Operation Flow
- This experimental visual layout was created with a focus on design concepts and a deep appreciation for cultural heritage, in honor of Asian Pacific American Heritage Month. The translated calligraphy art Chinese Kanji strokes of Big Dream were incorporated into Photoshop to create a distinctive and delicate impressionistic style that reflects the exquisite elegance and rich cultural heritage of China. This unique style is intended to be utilized across all visual materials and communications for the brand, connecting with audiences and forging a path towards the future while honoring the past.
- Patents
- Alice Zong
- Team Members
- Alice Zong
- Image Credits
- Image #1: Designer/Creator Alice Xi Zong, Variations, 2023
Optional Image #1: Designer/Creator Alice Xi Zong, Variations, 2023
Optional Image #2: Designer/Creator Alice Xi Zong, Variations, 2023
Optional Image #3: Designer/Creator Alice Xi Zong, Variations, 2023
Optional Image #4: Designer/Creator Alice Xi Zong, Variations, 2023
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