Top Mercury Suíomh Gréasáin by Daniel Houle

Top Mercury Suíomh Gréasáin by Daniel Houle is a highly esteemed winner of the very prestigious 2023 Duais Iarainn A' Design Award in Dealbhadh Làraich-lìn agus Lìon Competition Category.

IarannLìon· 2023

Top Mercury Suíomh Gréasáin

by Daniel Houle

Client: Azuro Digital

Duais Iarainn A' Design Award Winner in Lìon Category

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Verified Award Winner

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Colors

The Design

About Top Mercury Suíomh Gréasáin

'S e Top Mercury suíomh gréasáin a chruthaíodh do ghníomhaireacht fógraíochta ar na meáin shóisialta. Baineann an suíomh gréasáin úsáid as maisíochtaí gluaisne, beochan agus léaráidí bunaidh chun aeistéitic ghlan agus nua-aimseartha a chur i láthair. Rinneadh an dearadh le Figma agus forbraíodh é le Webflow, agus tá sé freagrach go hiomlán ar gach gléas, brabhsálaí agus méid scáileáin. Ligeann cnaipí agus naisc do chuairteoirí idirghníomhú leis na rannáin dhifriúla. Coinníodh an ghluaisne íogair chun go bhfanfadh an comhéadan glan agus simplí le leanúint. Shroich an suíomh gréasáin ráta tiontaithe de 8 faoin gcéad, os cionn thagarmharc na tionsclaíochta de 5 faoin gcéad.

The Recognition

About the Duais Iarainn A' Design Award

Tha Top Mercury Suíomh Gréasáin air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Top Mercury Suíomh Gréasáin na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Top Mercury Suíomh Gréasáin airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Dimensions & Packaging: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Tags: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Production Technology: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Design Challenge: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Research: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Inspiration: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Project Duration: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Operation Flow: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Image Credits: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.