Khedr El Attar Aithne Bràinde by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 Duais Iarainn A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.
IarannGrafaig· 2022
Khedr El Attar Aithne Bràinde
Client: Khedr el Attar
Duais Iarainn A' Design Award Winner in Grafaig Category
Verified Award Winner
Verify Award Status for #139930The Design
About Khedr El Attar Aithne Bràinde
Tha Khedr El Attar na aithne bràinde a chaidh a chruthachadh airson neach-malairt de thoraidhean organach is amh a chaidh a stèidheachadh ann an Cairo ann an 1945. Tha am pròiseact a' co-mheasgachadh ro-innleachd bràinde le siostam lèirsinneach a tha a' nochdadh suidheachadh ùr na bràinde. Tha an aithne a' cumail suas inbhe Khedr El Attar mar thùs airson bathar organach is amh. Tha an siostam lèirsinneach ag eagrachadh a' ghnothachais ann an trì prìomh fho-roinnean: leigheas organach, bòidhchead amh agus toraidhean còcaireachd. Tha dealbhadh pacaidean agus stiùiridhean bràinde a' coileanadh an t-siostaim, a' ceangal seann bheus na malairt ri taisbeanadh nuadh.
The Recognition
About the Duais Iarainn A' Design Award
Tha Khedr El Attar Aithne Bràinde air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Khedr El Attar Aithne Bràinde na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Khedr El Attar Aithne Bràinde airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
- Tags
- Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
- Inspiration
- Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
- Project Duration
- The project started in March 2020 in Cairo and finished in 2021
- Team Members
- Omnia Magdy Photographer
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