Buddy Workwear Dearbh-aithne Branda by Pilotfisch GmbH and Co. KG

Buddy Workwear Dearbh-aithne Branda by Pilotfisch GmbH and Co. KG is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dealbhadh Sanasachd, Margaidheachd agus Conaltraidh Competition Category.

AirgeadSanasachd· 2022

Buddy Workwear Dearbh-aithne Branda

by Pilotfisch GmbH and Co. KG

Client: Buddy Workwear Manufaktur

Duais Airgid A' Design Award Winner in Sanasachd Category

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Colors

The Design

About Buddy Workwear Dearbh-aithne Branda

Is dearbh-aithne branda a th' ann am Buddy Workwear a chaidh a chruthachadh airson saothraiche aodach-obrach anns a' Ghearmailt. Tha an t-ainm Buddy na chridhe don dearbh-aithne agus tha e a' tighinn bhon t-seann ainm companaidh. Tha gorm dorcha na phrìomh dhath agus a' leigeil leis na bathar agus na dealbhan seasamh a-mach, fhad 's a thathar a' cleachdadh gorm soilleir mar dhath sònrachaidh agus soillseachaidh. Tha an dà dhath a' cur ri chèile mar bhuddies. Tha clò-sgrìobhaidh soilleir agus faclan sìmplidh a' cur taic ri sealladh dìreach a' bhranda. Tha an dearbh-aithne air a chur an sàs ann am bileagan clò-bhuailte, làrach-lìn, bhidio agus iomairt nam meadhanan sòisealta.

The Recognition

About the Duais Airgid A' Design Award

Tha Buddy Workwear Dearbh-aithne Branda air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Buddy Workwear Dearbh-aithne Branda na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Buddy Workwear Dearbh-aithne Branda na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Dimensions & Packaging: Brochures DIN A4
Tags: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Production Technology: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Design Challenge: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Research: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inspiration: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Project Duration: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Operation Flow: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Team Members: Pilotfisch GmbH & Co. KG
Image Credits: Photography: Fotografie Witte Wattendorff GmbH, Münster