Shadlee Feidhm Phríomha: Pacáistiú Sú by Mohammadreza Eslamparast

Shadlee Feidhm Phríomha: Pacáistiú Sú by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 Duais Airgid A' Design Award in Dealbhadh Pacaidh Competition Category.

AirgeadPacadh· 2022

Shadlee Feidhm Phríomha: Pacáistiú Sú

by Mohammadreza Eslamparast

Client: SHADLEE Co., Ltd.

Duais Airgid A' Design Award Winner in Pacadh Category

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Colors

The Design

About Shadlee Feidhm Phríomha: Pacáistiú Sú

Is éard atá i Shadlee ná sraith pacáistithe sú a cruthaíodh do ocht mblas torthaí, lena n-áirítear anann, mangó agus silín searbh. Tomhaiseann gach carton 45 mm ar leithead, 45 mm ar doimhne agus 130 mm ar airde. Tarraingítear na grafaicí de láimh i stíl chiúbachais, agus ansin scanann agus críochnaítear iad ar ríomhaire. Úsáidtear dathanna comhréidhe toisc nach gceadaíonn an modh priontála flexography grádáin. Taispeánann gach pacáiste aghaidh fhantaisíochta le sonraí ar nós duilleoga, torthaí, uirlisí ceoil nó earraí spóirt. Baineann dath gach pacáiste lena bhlas.

The Recognition

About the Duais Airgid A' Design Award

Tha Shadlee Feidhm Phríomha: Pacáistiú Sú air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Shadlee Feidhm Phríomha: Pacáistiú Sú na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Shadlee Feidhm Phríomha: Pacáistiú Sú na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Dimensions & Packaging: Width 45 mm x Depth 45 mm x Height 130 mm
Tags: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Production Technology: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Design Challenge: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Research: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Inspiration: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Project Duration: May - Jun 2020, Tehran, Iran
Operation Flow: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Patents: Copyrights belong to Shadlee Juice Makers
Team Members: Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi.
Image Credits: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.