Primary Residence Prìomh Àite-fuirich by Tianzhen Huang

Primary Residence Prìomh Àite-fuirich by Tianzhen Huang is a highly esteemed winner of the very prestigious 2022 Duais Iarainn A' Design Award in Dealbhadh Grafaigean, Dealbh-mhìneachaidh agus Conaltradh Lèirsinneach Competition Category.

IarannGrafaig· 2022

Primary Residence Prìomh Àite-fuirich

by Tianzhen Huang

Client: Evleen

Duais Iarainn A' Design Award Winner in Grafaig Category

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Colors

The Design

About Primary Residence Prìomh Àite-fuirich

Is e Prìomh Àite-fuirich siostam ionannachd lèirsinneach airson brànd ioma-chuspaireach. Thòisich am pròiseact mar rannsachadh clò-bhualaidh a tha a' ceangal stoidhle gluasad Bauhaus ri cruthan ailtireachd eas-chruthach. Tha an suaicheantas stèidhichte air a' charactar Sìneach Ju, a tha a' ciallachadh àite-fuirich, agus tha e a' giùlan trì stiallan anns na prìomh dhathan dearg, buidhe agus gorm. Tha an ainm Prìomh Àite-fuirich a' toirt iomradh an dà chuid air na dathan sin agus air brìgh dachaigh ann an linn de sgaradh-shòisealta. Thathar a' cur an ionannachd an sàs ann am broiseur, cairt-ghnothaich agus seata pàipearachd clò-bhuailte air pàipear le inneach.

The Recognition

About the Duais Iarainn A' Design Award

Tha Primary Residence Prìomh Àite-fuirich air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Primary Residence Prìomh Àite-fuirich na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Primary Residence Prìomh Àite-fuirich airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
Dimensions & Packaging: Main:1080px*1080px, the ration is 1:1
Tags: Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
Production Technology: Will print on the textured paper that gives the prints the touch feeling.
Design Challenge: How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
Research: The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
Inspiration: The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project.

The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character.
Project Duration: Started logo design in July 2021, finished in Feb 2022
Operation Flow: A visual design identity that takes the viewer to know this brand and the messages behind it.
Image Credits: Evleen Huang